Natural disasters can pound cities and even entire states, displacing residents and devastating small businesses. PR pros can guide the narrative and help accelerate the comeback.
As the communications landscape becomes increasingly infused with social media and content marketing responsibilities, leaders must respond to take advantage of them. Here’s how.
Elon Musk says employees should go around their managers if necessary.
If you’re overwhelmed by this important element of PR and marketing strategies, take a deep breath and consider these insights.
Whether trying to reach clients or colleagues, the inbox is a key communication battleground. Train up your regimen to make sure your messages hit the desired targets.
Embarking on a career in communications can be exciting, but also intimidating. There’s much to learn, but these tips can help you navigate your first year.
It sent a cease-and-desist letter to proprietors of a pop-up bar themed to the popular series. Shunning jargon, the admonition’s authors went the playful route while getting the point across.
Boosting your email-open rates can help you garner more customers, but in order to do so, you have to nab reader’s attention and convince them you have something important to say.
As the iconic toy retailer falters in the online-shopping age, here are key lessons to draw from its lagging omnichannel presence.
Creating and sharing videos can boost your brand and increase both leads and ROI. Make sure you’re crafting outstanding content with these takeaways.
A new report highlights what journalists and PR pros are most worried about in coming years, which platforms will reign supreme and how—or whether—public confidence can be restored.
Everyone shoots video these days, but few do it well. Here are a few common yet avoidable mistakes that can undermine your best intentions.
If you’re not creating and distributing content to your audience, you’re missing out. These numbers can help you sell the tactic to your boss or client.
Sending messages to consumers’ inboxes can be an effective way to grab their attention and boost both leads and sales. Hone your next effort with the best practices in this infographic.
The politician and the YouTube personality have been the targets of snark and criticism. Here’s what happened, along with insights to avoid a similar fate.
