Backlash was swift after the fashion icon—when asked about sexual harassment generally and Harvey Weinstein specifically—said women might be ‘asking for it.’ Her mea culpa didn’t help.
The fast-food chain brought back its beloved Szechuan Sauce, but locations’ inventory proved way too small for demand. Here’s what you can learn from the public backlash.
Independent writers usually work with multiple outlets. Here’s how to engage with these prolific contributors—and transform a single pitch into multiple stories.
From coming up with an idea that readers want to proper keyword, distribution and repurposing techniques, here’s how you can hit a home run with your PR copy.
Don’t let the pressure get to you the next time disaster strikes. Here are three common roadblocks to a successful crisis response—and how to fix them when it matters most.
Theresa May’s address about a brighter future brought unforeseen storm clouds. The UK press had a field day, but her quick thinking offers takeaways for when presentations go awry.
Don’t let writer’s block and decreased productivity destroy your content marketing goals. Consider these resources to help kick you into gear and better craft engaging posts.
The journalist conducting the sit-down doesn’t have all the power. Here are four techniques for staying on message no matter how tough or far afield the questions get.
If you’re looking to make a splash on Facebook, Instagram, Twitter or Pinterest, use this infographic as a guide.
The agency tweeted updates for both reporters and citizens during and after the chaos, along with publishing its news conferences. Here are a few lessons in crisis communication.
Lieutenant General Jay Silveria recently addressed racial attacks in a press conference that’s now gone viral. Here’s what communicators of all stripes can take from his powerful words.
Communicators can glean insights from the Pixar film that they can apply to their personal and professional growth. Consider these.
Listen to what your website visitors’ behavior tells you about which images, articles and more are appealing and persuade them to purchase. This infographic can show you the ropes.
The founder of the Playboy empire died Wednesday, leaving a high-profile legacy, as well as insights you can bring into your own campaigns.
The sports drink company paid a hefty fine after messages in its app claimed that water impeded an animated athlete’s performance. It also must change its advertising practices.
