The studio’s 22-minute short film, shown before Pixar’s new full-length movie, angered audiences around the world. Here’s how the PR effort fell short.
Has your presence on the visual platform flatlined? Here are three easy ways to revive accounts and expand reach.
The platform’s chief said ‘separating the social from the media’ was an ‘important step forward towards strengthening [its] relationships’ with both users and marketers.
Writers are looking for content to keep readers engaged. These tips can help you get your audience to respond to your writing—without spending a dime.
Filler words can ruin an interview. Here’s why this tiny word is a nonstarter when answering media questions.
You don’t have to be an accomplished author to craft compelling messages. Just know your audience, focus on planning, make your content scannable, and find a friendly editor.
As users continue to share major life events on social media, brands can use these announcements for engagement and reach according to a new study.
Your strategy is meaningless if it isn’t grounded in solid reporting on relevant metrics. See this guide on how to build your reports to provide accurate feedback.
Finding an influential personality to promote your organization can seem daunting. Here is a step-by-step guide to finding the perfect partner for your brand.
Writing about financials is a core function of most corporate communicators. Consider these insights for conveying financial information accurately and truthfully regardless of background.
Communicators know this is a never-ending job. Here are some tips for how to choose what can wait, what’s an emergency and what isn’t worth the time.
The social media companies continue to adapt in the search for larger audiences and greater ad revenue. Here’s how media marketers can go with the new flow.
Guidance from the ‘Father of Advertising,’ first offered in the 1980s, still holds—especially those points about brevity and emphasizing a call to action.
These five tips can help you think before you speak and avoid that ‘gulp!’ moment when a journalist catches you with an aggressive question.
It’s a rough and tumble world out there. Do you have the goods to rise in the industry?
