Big changes continued to reshape the PR industry in 2017. What new developments should the industry monitor and prepare for in the new year?
Hairsplitting hampers productivity. For a healthier mind and heartier copy, grab a good idea and run with it.
The social platform’s online community is a diverse hive of subgroups that can be perfect for targeting a segmented audience—but requires its own unique strategy.
The first rule of content creation should be to keep the viewer’s interest. See this infographic for a rundown of rules to avoid putting your audience into a coma.
You can build up your search engine optimization strategy—as well as succeed with media relations efforts—if you pitch properly. Here’s what to consider and what to avoid.
Need some digital inspiration? Helpful content awaits at Buffer, Forbes, Copyblogger, Alltop, Hootsuite and more.
With new tech coming, communicators should gear up for changes to the way they do their jobs, and the communications challenges that will accompany this brave new future.
How you present yourself online can open doors, enhance networking opportunities and help you grab your dream job. Consider these insights to virtually put your best foot forward.
The Disney film is tearing it up at the box office, and is the perfect example for communicators looking to engage the 52 million Latinos living in the U.S.
Looking to get your start in the PR industry? Here are some tips from veterans in the field about how to develop your skills and reach the next level.
The budding category of marketing changed a lot in 2017. Here are 10 things everyone who works with influencers should monitor in the new year.
With the new year approaching, marketers are forecasting their upcoming efforts and making plans. See this infographic on what changes are coming to social media in 2018.
Do the finer points of the English language give you fits? See this guide for some of the trickier turns of phrase and never be at a loss again.
Whether announcing a new initiative or responding to a crisis, getting your press release covered means making it visible. Use these SEO tricks to get your message out there.
Have an opinion you want a newspaper or trade magazine to run? Here are surefire ways to ensure your writing never sees the light of day.
