This PR pro says corporate communicators are to blame for clickbait articles and false stories, because native advertising has changed the way readers look at articles. He also faults mainstream news outlets.
Some marketing bigwigs are doubting the effectiveness of mid-level influencers and internet personalities. Is their impact limited or is your organization doing something wrong?
Clever communications professionals can get a foot in the door with these practices designed to add lines to your résumé. How can you get ahead in the new year?
Skipping the proofreading phase, not providing data, being overly promotional and not thinking of your readers can make your copy fall flat. This infographic outlines missteps to avoid.
PR pros might be well versed in media relations, social media engagement and content marketing, but if you dread pulling together a conference, these insights can help.
Before investing in expensive equipment, make sure your video strategy is aligned with the platform you intend to use. See this guide for the right way to share your video.
If your organization’s website isn’t already optimized for mobile devices—full of long-tail keywords and tailored to consumers’ user experience—you’re leaving money on the table.
All disaster prep junkies love planning what to put into their emergency survival bag. Here are some things crisis communicators should never leave home without.
What can PR pros learn from the new movie about one of America’s greatest entrepreneurs? While the technology has changed since the days of P.T. Barnum, some things have stayed the same.
Journalists can be hard to nail down, even when you’ve got something they really want to learn about. Here are some tips for how to avoid a reporter’s blacklist.
Staying relevant on every major social media platform can seem impossible, not to mention draining. Here are some pro tips for how to ace your online strategy without taxing your limited resources.
Get ahead of the competition and increase your effectiveness when sharing content online, finding and working with influencers, pitching journalists, writing copy and more.
Headlines aren’t a blog post’s finishing touch, but rather the determining factor in whether people will engage with your content. Don’t botch your greatest opportunity to get clicks.
A Shutterstock survey revealed that most communicators in the U.S., U.K. and Australia seek to use more diverse images—but they can also improve on that front with their hiring efforts.
How you tell the story of your organization makes the difference between a brand that sticks out from the crowd and a brand that’s stuck in the mud.
