With all the changes to the social media juggernaut’s platform, publishers and content marketers are struggling to put their best foot forward. Here are some ways to stay relevant.
If you want to boost your online mentions and get consumers to interact with your organization, consider these fresh ideas.
The internet has global reach, but smaller communities thrive within it. A new offering, Bulletin, aims to tap into that micro-market for focused reporting. Here’s what PR pros should know.
Is everyone in your family going nuts for the games on their mobile phones? Here is how brand managers can harness the same forces that make these apps a viral phenomenon.
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.
With brand managers fervently hoping to tap into this diverse segment of the population, what are the best tactics for winning these younger fans?
A younger workforce is emerging in the PR world. If you’re unsure whether these green beans are fit to succeed, consider these insights.
Gone are the days of yearly planning sessions and decision making based on gut and intuition. See this manifesto for a better process for developing a winning strategy for 2018.
There are tried and true methods for getting ahead in any profession, but what are the metrics that measure the success of professional communicators?
Savvy brand managers can use the livestreaming platform to demonstrate products, answer consumer questions and increase online engagement. Consider these takeaways for success.
Are your readers tuning out? Here are four ways to grab—and keep—their attention.
Terrible pitching and offensive release behavior are almost as bad as gluttony, pride, wrath, lust and more. Save yourself from PR hell by avoiding these mistakes.
Seventy-seven percent of marketing professionals said they want to turn leads into customers, and 55 percent want more website traffic. Here’s how you can rise above the noise.
While using your PR skills can feel like working for free, there are compelling business reasons for offering you services without a big payday in mind.
Launching a tech company is hard work, as is building buzz about your new products and services. Good coverage can boost your brand, so follow these guidelines for savvy pitching.
