Online engagement and brand advocacy become more complex every day. Here are some essentials for those herding virtual cats on an ever-expanding array of platforms.
Targeting audiences with the right social media celebrity is paying off for organizations and savvy marketers are taking note. See these insights for courting these figures.
Website optimization might seem like the purview of coders and digital engineers, but Google’s data provide powerful insights about the success and reach of your content.
PR pros are constantly looking for an edge to lift their message above the competition, but some risks aren’t worth taking. Here’s how to know whether to take the plunge.
The company’s chief executive said the 1-year-old’s ‘winning smile and joyful expression won [their] hearts this year.’ Consumers were also enamored with the toddler—and the decision.
PR is on a growth spurt, and industry salaries prove it. Some cities are seeing bigger dividends than other, attracting talent and competition.
Though gamers and hackers might tickle their keyboards like a Steinway piano, PR pros aren’t always so tech savvy. Here are some shortcuts to help you eliminate keystrokes.
While disappearing communiqués are all the rage among young audiences, public institutions targeting these demographics should heed the letter of the law.
Whether your organization has a B2B or B2C focus, content marketing is becoming a bigger and bigger part of your marketing mix. See these insights on where the practice is headed.
While your active Twitter and LinkedIn profiles are hugely beneficial to your digital PR efforts, there is still a place for a well-worded press release. Here are four ways they boost the bottom line.
The world of public relations is changing, and savvy pros often wear many hats. Here’s why PR pros picking up some marketing skills (or vice versa) isn’t such a bad thing.
While you might think your content is relevant to your audience, it might be ill-timed with when they need information to make an informed purchase. Here’s how to map out a comprehensive strategy.
We’ve been at this online networking and branding thing for a while now, yet some persistent sins of omission or commission are hindering people’s and organizations’ success.
The announcement enables PR and marketing pros to view other business profiles, see posts their organizations have been tagged in and schedule content.
Just as a pitcher needs to warm up before his delivery, so should PR pros follow certain protocols to make sure all goes smoothly and the well-intended offering doesn’t go awry.
