While it doesn’t do you any favors to whine about corporations with deep pockets encroaching on your niche, staying silent can be just as unhelpful. Here are five ways to flip the script.
Expand the reach and effectiveness of your content marketing efforts by hiring someone who can treat your branded campaigns and website like a newsroom. Here’s how.
Don’t get caught off guard on air. Anticipate tough questions, narrow down your talking points, and never forget that the mic might still be hot.
While some writers may focus on pumping out lots of quick hits instead of long, in-depth posts, this infographic argues that being long-winded can have its uses.
While some industry vets are moving away from the press release, there are still important uses for traditional tactics. Here’s how to make the most of this PR staple.
Wordsmithing alone isn’t enough in the era of Instagram and Snapchat. How can communicators compete without a photography background?
Getting out of a creative funk can prove difficult, even in the best of circumstances. Try these prompts and strategies to get the words flowing again—and meet your tightest deadlines.
While some clients can never be satisfied, PR pros can take steps to avoid common mistakes that cost agencies important accounts.
Which metrics will get your videos more traffic on the biggest online video platform? This infographic can help you pursue the engagement that matters.
The airline’s social media team has embraced livestreaming, and so can you. Consider these insights to craft content your viewers crave, measure your success and more.
Investing in original content and owned media can feel like a gamble with incredibly long odds, but there are at least 36 ways to amplify your efforts for better returns.
When the popular TV show sent viewers flocking to Twitter to bemoan a fictional appliance malfunction, here’s how the manufacturer responded. Spoilers ahead.
Although everyone writes at his or her own speed, some wordsmiths crank out pages at a dizzying pace. Adopt these routines to ramp up your word count.
Grab consumers’ attention with interactive tactics such as quizzes, worksheets and more. Try these ideas on for size.
While some communicators are writing sonnets to their sweethearts, these PR pros have a little extra room in their hearts for the profession they love.
