Many companies are seeing the benefits of partnering with celebrities and tastemakers. Here are some examples of how to make powerful friends—and reap the benefits.
Although PR pros might be willing to farm web design out to a freelancer or other department, costly missteps can undercut their efforts. Here are some mistakes you can’t afford.
Are you and your smartphone connected at the hip? Do you incessantly check social media notifications and news sites? Use this advice to take a break.
Investing in content has never been a better use of communicator’s resources. Here’s why this trend is on the rise with all different kinds of organizations.
As video becomes more crucial to a successful content strategy, knowing what’s on the horizon is essential. Consider these insights when tailoring your content for different platforms.
Your organization isn’t like any other—it shouldn’t sound like it, either. Try these tips for developing your company’s sense of style.
When planning for potential crises in the past, most organizations didn’t imagine inappropriate employee behavior would top the list. Times have changed.
Managing your brand online can be a consuming process, but you can take simple steps to make sure your digital presence is professional and engaging. Try these on for size.
Before the academy announces their favorite story from a year in film, PR pros can analyze these critical darlings for takeaways on storytelling, branding and more.
Wordsmiths working on the internet have some unique challenges to address. Here are some basic rules to keep readers’ attention and drive sales.
Advancing up the corporate ladder doesn’t have to be difficult. Here’s how you can rock your position and advance to the position you want.
Want more bang for your content buck? Here are three ways to pump up your infographics.
Whether you are a seasoned pro or a newbie just getting your start, digital technology is a large part of your day. Here are some essential lessons all pros should learn.
It takes multiple touch points before a potential customer will buy a product. Here are some ways to get your organization in front of them more often and drive big sales numbers.
As the platform matures—and finally turns a profit—smart communicators are leaving some old strategies in the dust. Here are some tactics that social media marketers should avoid.
