If you’re looking to entice a reporter and grab media coverage for your organization or client, consider these secrets from the product manager of The AP Stylebook.
For marketers, working with social media rock stars can be an appealing way to boost efforts online. Here’s how to ensure that your costs and plans don’t spin out of control.
You know your content needs a visual anchor. Try one of these more creative options before you publish another run-of-the-mill gaggle of smiling millennials.
As PR pros and their clients race to partner with internet celebrities, discerning communicators will look for an edge. Here’s how your next campaign can add more value.
While there are many approaches to any crisis, some tactics are misguided—and dangerous for your reputation. Make sure you avoid committing these common crisis mistakes.
Facebook and YouTube remain the dominant channels, but younger adults are spending more time on Snapchat and Instagram.
When responding to a crisis, your level of preparation will make all the difference. Consider this advice on how to stay authentic from industry insiders and crisis veterans.
Looking to add some eye-popping style to your webpage content? Try one of these tricks to get more clicks—and more sales.
When developing a messaging campaign, building on a bad idea can doom your efforts. Here’s how to get to the bottom of what your client wants.
Whether you’re a solo communicator or a remote account executive for an agency, consider these resources, which can help you collaborate, protect client information, measure and more.
Whether you are crafting a website or developing social media fodder, your visuals must be perfect—and edgy. Consider these insights to keep your content ahead of the curve.
Avoid these common rookie mistakes when pitching reporters by vetting pitches as they would.
Some might use this time of the year to air out their houses, but we suggest embracing the spirit of deep cleaning by brushing up on these writing rules.
People worldwide are remembering one of science’s brightest minds after the famous physicist died Wednesday. These phrases can help you in your quest to reach for the stars, as he did.
During a prime-time interview, the secretary of education seemed unprepared and uninformed about the basic facts of her job and initiatives. Here’s how media training could have fixed it.
