Some phrases can lose an audiences’ interest or telegraph that your speech is unimportant or carelessly constructed. Avoid insulting your audience by leaving out these common quips.
Live-streaming content is an exciting new tool for marketers, but it’s far from perfect. Consider the cons—not just the pros—before jumping in with both feet.
As the President’s communications team tries to put out fires and avoid legal jeopardy, their messaging goals and legal duties don’t always align. Here’s how PR pros can work with legal defense efforts.
After two black men were arrested for trespassing at a Philadelphia location as they waited for a friend, critics decried a double standard. The CEO vows, ‘This is not who we are going to be.’
Ephemeral communication has become a crucial part of a successful content strategy, but would Snapchat, Instagram Stories or Facebook Stories better serve your goals?
The new-look competition offers more than incredibly talented—and humorous—contestants. Consider these PR lessons from the hit show.
The search engine undergoes frequent tweaks, but the rollout of major modifications means a new emphasis on user intent. Here’s a look at the ramifications for businesses.
The spot was created to promotes a behind-the-scenes ‘SportsCenter’ special and embraces brand journalism efforts as it points to the struggles of those who work in media relations.
Check out these data points from prior video efforts to see whether your operation is ahead of the curve or ought to be retooled.
When facing a loss of consumer trust, it’s imperative to respond quickly and efficiently—and to choose the right spokesperson for the job. How did the social media giant perform?
As organizations do spring cleaning and revitalize their operations, savvy communicators take a close look at these activities and trends.
Attracting attention to your organization requires tact and timing. Here are some insider tips for how to generate buzz before your product goes live.
What does it take to craft blog posts, infographics and videos that earn eyeballs? See this infographic for guidance on creating a comprehensive content strategy.
While writing experts have little love for the modifier, they can have their uses. Consider these strong adverbs when looking to punch up dull copy.
Though you might be a linguistic master, nonverbal communication can sink your face-to-face PR efforts. Put your best foot forward with these tips. And uncross your arms; it looks hostile.
