Where do industry insiders see their work going in the coming year? Consider these insights when deciding how to update your approaches to online campaigns.
If perpetual deadlines leave you and your copy lifeless, here are four ways to breathe vitality back into your work—and your words.
The way we tell stories is changing. Robert Hernandez of USC’s Annenberg school recently argued that communicator must work hard to compete in the modern information economy.
Though using the tactic can get your posts in front of more eyeballs, doing so won’t necessarily get you more likes, comments or followers. Here’s what you should consider doing instead.
The social network is an important opportunity for many communicators. Get the most from the platform by completing your profile, getting recommendations and more.
Which key components establish and differentiate your company? Consider these insights when spotlighting the elements that define your brand.
The latest installment in the Marvel studio franchise, ‘Avengers: Infinity War’ is continuing to dominate the box office. Consider your inner communications superhero with this list.
Grabbing a coveted byline in Forbes, Huffington Post, Entrepreneur and more can be gold to PR pros, but it takes persistent effort and patience. Follow these secrets for getting in.
With the hefty investment that comes with video creation, executives are going to want data to prove the success of the campaign. Here’s how to show off your big wins.
The actress deleted her photos and unfollowed everyone—including hubby Ryan Reynolds—except some women named Emily to promote her new film. Can PR pros replicate her success?
Instead of haphazardly throwing ideas at the wall, set clear expectations and guidelines before you meet. Also, keep the groups small—and don’t skimp on snacks.
If you don’t get referrals from the search engine giant, you’re missing out on a major source of leads—and revenue. Here’s why the algorithm might be passing you by.
When planning for your earned media success, it’s important that you stay focused on your objectives—and ignore your own spin.
These tactics and content ideas can help you reach your audience and boost engagement—without costing you a lot of cash.
The social media giant has made many changes to its news feed algorithm. How can marketers adjust to ensure they still get the biggest bang for their buck?
