New research from Sprout Social finds that brand managers have their work cut out from them on online networks. How can your organization stand out from the pack?
It’s no longer enough to just provide the facts. PR pros must appeal to the sensitivities of media gatekeepers to get the coverage their clients need.
The organization celebrates the writer’s life and work. Communicators should also take note of its transparent, proactive and polite messaging tactics.
While marketers are constantly looking to save, cutting spending on paid search can limit your growth. Here’s why.
Workplace stress is unavoidable, but companies can and should do more to mitigate deleterious—or even deadly—effects. Minding employee health is just smart business.
One size does not fit all when it comes to telling your organization’s visual stories. This guide offers insights for producing the ideal video for your desired outcomes.
A recent survey of reporters revealed that many are ignoring press releases. How can you capture their attention? Turn to social media, consider data and build relationships.
As a new crop of fresh graduates enters the workforce, PR pros can take wisdom from these commencement speakers—both in sentiment and in style.
The web stretches around the globe, but most businesses want customers in their area to find them quickly and easily. Here’s how to make sure you rank well for shoppers in your community.
When working to preserve your reputation and respond honestly to a PR catastrophe, your social media connections can save the day. Here’s what PR pros should know.
Running low on inspiration? Try one of these sources to develop new angles for your content creation efforts and bring in new readers.
Developing new customers is an important part of any marketing strategy, but repeat buyers spend more—and help promote your brand. Here’s why you should keep talking to them.
Engaged workers are productive workers. Here are four ways to motivate them.
Whether you need some motivation to launch a campaign or put a failed effort behind you, look to these powerful sayings to keep moving forward.
The journalist and novelist had little time for rules, and he left a legacy of wit, wisdom and warnings. Here are some of his keen observations—along with lessons for communicators.
