These oft-confused line segments can be helpful for writers and editors, but they should be employed with care. Here’s how to distinguish the marks and their respective purposes.
From a Dennis Rodman-backed cryptocurrency to a restaurant’s proposed Taco Summit, organizations sought to gain publicity from the historic meeting in Singapore.
Those who do not learn from public speaking flubs are doomed to repeat them. What takeaways can communicators draw from these famous disasters?
Building an online presence for a growing organization? Don’t fall prey to these pitfalls.
Are you ready for a PR disaster? Here’s how to ensure you’ve set up a clear, comprehensive response plan.
Jot down ideas immediately, lest they be lost forever, and save edits for later. If you ever get stuck, phone a friend. Nobody gets ‘talker’s block,’ right?
Even seasoned scribes slip up from time to time, but that doesn’t mean it’s acceptable. Your credibility is at stake, after all. Are you committing these common writing faux pas?
Offering readers tailored content and personalizing your outreach can increase engagement; shoddy or careless efforts, though, will only do damage.
Developing your brand’s voice, implementing A/B testing and listening to your audience are part of building an effective online strategy. Consider these before launching your next campaign.
As media platforms continue to tinker with their offerings to draw new users and satisfy engaged communities, PR pros can take advantage of the latest tools to reach their audiences.
Public relations pros must cope with the stresses of new technologies, ever-increasing client demands and a shifting media landscape. Ease those burdens to boost morale and efficiency.
If you want to cultivate healthy client relationships and build excellent campaigns, banish these negative statements from your vocabulary. Instead, consider more positive options.
Though many PR pros are skeptical of artificial intelligence’s impact on the industry, savvy communicators should take steps to ready for change. Here’s how.
How your organization uses online networks depends on whether your business model targets consumers or other businesses. Here’s how the two groups differ.
Facebook has removed some third-party programs for targeting audience segments. Here’s how organizations can forge ahead with Facebook’s native tools.
