Ragan Insider Kerri Guyton
3 ways to jump-start your PR career
Whether you’ve entered the industry from another line of work or are fresh out of college, this advice can help you advance through the ranks.
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Ragan Insider Manish Dudharejia
Tips for making a splash with live video
Eighty-two percent of customers would rather watch a live video than read about your brand. Make sure you consider these challenges before jumping in front of a camera.
Ragan Insider Sherrilynne Starkie
Should you get a social media certification?
Many technology companies offer free online training, but independent learning doesn’t suit everyone. Consider these insights for attaining the digital skills hiring managers seek.
Ragan Insider Ted Kitterman
4 alternatives to spewing your boring agency news
Reporters get hundreds of releases about recent hires, new clients and staff promotions—and most go straight into the trash. Here are some ideas to help your pitches stand out.
Ragan Insider Glenn Gillen
5 ways good timing earns more media coverage
In an ever-changing news cycle, the only way to break through is to use the right pitch at the right time. Consider these insights when planning to contact reporters.
Ragan Insider Amanda Clark
8 terrific tips for writing clear, compelling headlines
Your brilliant blog post will get no attention whatsoever if your headline misses the mark. Try these approaches to attract readers and get clicks.
Ragan Insider Robyn Greene
4 important skills aspiring PR pros won’t learn in the classroom
College curriculums can help future communicators learn a lot about the industry, but not everything. Consider these crucial elements to success not often taught.
Ragan Insider Samantha Isdale
Today’s marketing challenge: How to reach the mobile generation
More and more consumers are accessing organizations online via smartphones and other mobile devices. Here’s how to reach them.
Ragan Insider Ray Hennessey
Why legal trouble is just the tip of the iceberg
You might have a legal defense prepared, but you shouldn’t forget to make your case in the court of public opinion, too.
Ragan Insider Brendan Gannon
Infographic: How to craft captivating data visualization copy
Infographics turn daunting metrics and statistics into understandable visual designs, but you mustn’t neglect the accompanying text. Take these measures to ensure your message is clear.
Ragan Insider Michelle Garrett
Why the uptick in paywalls is a problem for PR pros
As publications look to grow their revenue, PR pros must adjust to the changing media landscape. Here’s why you shouldn’t shrug off increasingly gated content.
Ragan Insider Brendan Gannon
Infographic: How to put customers at the heart of your marketing strategy
It’s crucial to craft content tailored to those who are purchasing your products or services. These steps can help ensure you’re providing top-notch information for your consumers.
Ragan Insider Ted Kitterman
Infographic: Don’t fall for these social media marketing myths
If your efforts are too focused on ‘likes,’ or you are trying to build a presence on every social media platform, it’s time to rethink your strategy. Here are some common misconceptions to avoid.
Ragan Insider Melanie Janisse
Why your content shouldn’t take the summer off
As corporate news dries up over the summer, you might be tempted to ease up on your content strategy. However, the lull could be a perfect time to get your story covered.
Ragan Insider William Comcowich
14 techniques for more thorough proofreading
Typos, misaligned days and dates, and links that send you to an error page (or worse) can sink your best pitch or undermine an entire campaign. Try these tricks for picking every last nit.
