An eye for detail, excellent interpersonal skills and keeping up with current events all play an important role in successful communication. This guide lists all the industry essentials.
The author, who did pursue an advanced degree, weighs the positives and negatives, as well as how one should proceed after taking the plunge.
A contractor for Z-Burger used a picture of James Foley, a journalist killed in Syria, to sell burgers. The media firm’s CEO offered a personal mea culpa, but the backlash persists.
As users question their attachment to social media, marketers and PR pros don’t want to lose this valuable tool to speak to their audience. Try these tactics to maintain consumer trust.
Do your infographics garner more yawns than clicks? Here are several ‘chart junk’ pitfalls—and how to avoid them.
This guide can help you master the fundamentals of cultivating your reputation and the face you show the world, both in person and online.
When does the workload necessitate asking for outside help? These situations often require an extra push—and that means involving external resources.
These maestros of the digital ecosystem have their hands full, so a little help can go a long way. Try these handy assistants for maintaining sanity and boosting productivity.
PR pros need to win the trust of the business partners. Here’s how you can build upon initial successes to develop a strong relationship.
Here’s how you can use the tool to reveal information about your website’s visitors and show how campaigns perform, which you can use to shape future messages and boost your efforts.
When attempting to capture a cultural zeitgeist, communicators should take care to be quick, thoughtful—and above all, inoffensive. Consider these insights before jumping in.
A Pacific atoll promotes tourism with an environmental pledge. A gun control campaign launches nationwide school walkouts. An air disaster draws praise for the pilot.
Viewers eyes stop registering images that are too frequently repeated. Try these tactics to get around your audience’s psychological shortcuts.
As organizations try to boost their lagging organic reach on the social media platform, some are turning to user interactions—and that means using online reviews.
Don’t let videography intimidate you. Here are four easy, affordable ways to make the leap.
