Ragan Insider Jessica Lawlor
Why you should abandon AVE metrics
It’s important to measure the impact of your message—but make sure you are using data that is valuable and informative.
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Ragan Insider Chelsea Brancum
Why content marketers must be active on social media
If you eschew social media, your content creation efforts aren’t getting the distribution and reach they deserve. Here’s why it’s essential for communicators to maintain an online presence.
Ragan Insider Jordan Lockhart
5 PR lessons from Leslie Knope
The hard-working and eccentric parks department director of the show ‘Parks and Recreation’ can inspire communicators of all stripes to be better. Here’s how you can perfect your skills.
Ragan Insider Cassie Galasetti
Strengthen your video storytelling by following these trends
These hot tips will keep your video marketing efforts ahead of the rapidly-changing curve—and keep your audience coming back for more.
Ragan Insider Brendan Gannon
Infographic: 8 tasty tips for crafting delectable blog posts
Ensuring your copy is clean, knowing what readers desire and offering relevant information are all pieces of the writing pie. Check out this guide to add some rich filling.
Ragan Insider Beki Winchel
3 ways to make a splash with search engine marketing
Brand managers can increase their websites’ traffic and more easily convert visitors to paying customers by using these best practices.
Ragan Insider Mark Jacob
9 dreadful opening line errors that will doom your pitch
A veteran journalist combs his computer desktop trash bin for the worst of the worst, offering Do and Don’t guidance for PR pros seeking coverage.
Ragan Insider Ted Kitterman
Study: What content do industry leaders consume?
Is your goal to connect with decision makers and leading voices in your industry? New research from Greentarget offers insight into what top executives are looking for in their content diet.
Ragan Insider Robby Brumberg
Why it’s high time to conduct a personal social media audit
If you haven’t done so in a while, take a thorough scroll down memory lane to assess your past contributions to the internet—before your career goes up in smoke.
Ragan Insider Brendan Gannon
Infographic: Storytelling tips to capture readers’ hearts
Want to increase the likelihood of audiences reading and engaging with your content? Tell them stories. These tactics can help you craft a captivating brand narrative.
Ragan Insider Meagan Nolte
5 rules for pitching your content to editors
Editors of online publications offer great opportunities for thoughtful leaders to publish their writing and draw bigger audiences. Here’s how you can earn editors’ attention.
Ragan Insider Robby Brumberg
Poll: How should top executives respond to a crisis?
Most respondents think it’s ‘important’ for CEOs to communicate directly with the public via social media when calamity strikes, but is it worth the risk?
Ragan Insider Ted Kitterman
Why a ‘get-to-know-you’ phone call is lazy PR
Relationships with reporters are important, but clogging their telephone lines with pleasantries won’t earn you many friends. Here’s why your chatty call is a waste of time.
Ragan Insider Ted Kitterman
Infographic: How small organizations can join the video craze
Concerned you don’t have the staff or skills to add videos to your PR strategy? Consider these options to put this potent communications tool to work for your organization.
Ragan Insider Danielle Winski
How to add more video to your content mix
Videos are mopping up in the content marketing game, but not every organization is poised to jump in. Here’s how you can add this dynamic content type to your arsenal.
