Part of an effective crisis response is showing how your organization won’t repeat past misdeeds. Here’s how to thread this tricky needle in your press conference or one-on-one interview.
Your product launch or branding efforts can benefit greatly if you partner with social media users who have large, engaged followings. Here’s how you can attract and work with them.
As many have discovered, old tweets can resurface to haunt your future. Follow these steps to make sure there are no embarrassing statements lurking in your online profile.
Another generic message hitting a consumer’s inbox probably won’t earn a second glance—but tailoring it to your reader can boost click-through rates and conversions.
The queen of soul touched many listeners with her powerful songs, but her words also served to underline important life lessons. Consider a few of her famous sayings.
With the 24-hour news cycle demanding incessant updates about developing reports, PR pros can grab air time for their clients and in-house experts. Here’s how to seize the moment.
Being a PR pro is all about keeping clients happy, but some common client-facing behavior is unnecessary or detrimental to your relationships.
These alerts are useful tools for reaching consumers on their mobile devices. How can your organization take advantage of this technology and reach remote audiences wherever they go?
As online media continues to grow in popularity, the importance of backlinks has multiplied for PR pros. Here’s how those links can transform your online presence.
Don’t risk losing goodwill and damaging your credibility by mindlessly sending personnel announcements, website launches, product updates or your company newsletter.
At best, the “skills” section on your resume is scannable verbiage. At worst, it’s a waste of space.
Advertising on the photo sharing platform can influence buying decisions, but you must partner with the right people and define your audience. Consider these insights.
To boost your profile on important search engines like Google, you must develop the elements that matter to the ranking algorithm. Here are the top features that will make a difference.
Overpaying for keywords and phrases, sending visitors to irrelevant webpages and overlooking long-tail keywords are common mistakes that can quickly make your ROI plummet.
Though Google retains its top spot as the most-visited website in the U.S., a new study from SimilarWeb shows YouTube is on the rise—and Facebook’s visits have fallen by several billion.
