Internet stars reach millions of viewers, but will they help you achieve your goals? This guide offers insight into why internet personalities with smaller follower numbers are a better fit.
The social media platform’s version of the popular Snapchat feature has taken off in popularity. Here’s how brand managers can get in on the fun and drive more engagement.
Cut down the time it takes to make engaging videos, text and images to share online with these resources.
Natural disasters pose many problems for PR pros and crisis responders. A year after devastation flooded Houston, one PR pros looks back on a message that rose to the challenge.
This hands-on experience can be the first step in a successful, exciting career in public relations. Here’s how to capitalize on your golden opportunity.
Content creation has become an essential part of most marketing strategies. Consider these insights as you expand your editorial calendar for the rest of 2018 and beyond.
The playwright and screenwriter, who died Sunday at 91, was known for family dynamics, comedic gold and tidy storylines. Here are storytelling insights from a storied writing career.
Interviews can be tricky things—and television performances require a unique approach. Follow these guidelines to make sure your time on camera comes off without a hitch.
With the rising tide of fake news and misinformation, consumers value honesty and authenticity more than ever. Here’s why being forthright in your messaging helps your bottom line.
Proving the impact of your online campaigns is essential for earning bigger budgets—and leaders’ approval. These four steps can help you plan out your strategy.
As communicators attempt to share their values with diverse and divided audiences, where should the line be drawn? Consider these guidelines.
As in comedy, great timing in public relations is essential. Rather than leaving your messaging to chance, plan to distribute your content—themed and evergreen alike—around specific dates.
The network and food-delivery company offered consumers the chance to eat chicken and fries from the show’s iconic fast-food chain. Though many loved the idea, the execution was flawed.
In a new survey from The Manifest, 86 percent of companies say they invest in social media ads. Fewer than half invest in more advanced techniques like retargeting.
With all the hype about Instagram’s long-form video channel, PR pros of all stripes are looking to get their content on the platform. Consider these insights before uploading your video.
