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Ragan Insider | Robby Brumberg

4 tips to write with more heft and purpose

Follow this guidance to serve up meatier work that will satisfy your audience, improve SEO and appeal to your readers’ tastes.

Ragan Insider | Mike Schneider

Report: PR pros outnumber journalists by a 6-to-1 ratio

As newsrooms shrink and more industries clamor for coverage, PR pros have surpassed their newsroom counterparts. Here’s what that means for your pitch.

Ragan Insider | Russell Working

6 ways to deal with smears on the internet

False reports—whether a disingenuous blog post or an erroneous news story that keeps recirculating online—can damage your reputation. Here are some ways to fight back.

Ragan Insider | Beki Winchel

Report: Most consumers recognize content marketing, but say it’s useful

A recent survey revealed that the majority of people recognize when content is produced by an organization, but many find these efforts valuable—and some are led to buy because of it.

Ragan Insider | Beth Nyland

6 vital reasons you should write a horrible first draft

Perfectionism, at least when you’re first putting words on paper or on the screen, hinders creativity and free association. You can—and certainly should—edit later. For now, have fun.

Ragan Insider | Russell Working

6 ways to boost your SEO for Google’s new algorithms

Good news for communicators: Gaming the system doesn’t matter as much as generating high-quality content—which is where wordsmiths and other creators excel.

Ragan Insider | Jenna Cason

8 tips for making the most of a media tour

Whether you’re escorting a top executive or making the rounds solo, these tidbits can help you put your organization’s best foot forward and forge a positive, lasting rapport with journalists.

Ragan Insider | Tom Martin

Why content marketing is a huge growth opportunity for savvy agencies

PR pros and marketers are constantly looking for an edge over the competition. Here’s why it’s essential for agencies to tap into content creation.

Ragan Insider | Brendan Gannon

Infographic: What is the ideal blog post length?

Writing for different audiences and purposes changes how many words belong in your copy. This guide offers insight into how to craft the best content for your goals.

Ragan Insider | Laura Hale Brockway

13 annoying verbs

If you want your corporate PR copy to sound riddled with jargon, sprinkle these terms throughout your writing.

Ragan Insider | Bonnie Clark

What brand managers can learn from zombies

You might think a brand’s value is dead—but the power of nostalgia and name recognition can cause some old favorites to walk again.

Ragan Insider | Jordyn Danielson

The top 3 challenges for new PR pros

There’s plenty to learn for a new communicator just joining the industry. Here’s how to survive the toughest challenges of the first year.