Also: An interactive map of ‘The Office’ to help ease WFH woes, Oreo racks up mentions after standing for transgender people, Best Buy lays off 5,000 employees, and more.
Also: Gimlet’s ‘Reply All’ podcast co-host steps back amid backlash, Aquarium of the Pacific makes a splash on TikTok, McDonald’s delights with chicken sandwich ‘drop’, and more.
Also: P&G ponders break with ‘Bachelor’ host Chris Harrison, Ford announces zero-emission goals for Europe, most small businesses don’t use link-building strategies, and more.
Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead.
Also: Offering incentives to employees for vaccinations, Cyberpunk 2077 maker announces cyberattack, what PR pros thought about this year’s Super Bowl ads, and other crucial stories.
As a post-pandemic world tries to rebuild essential connections, what should smart PR people think about their strategy in an interconnected, borderless media landscape?
Also: Social media image guidelines for 2021, PepsiCo’s clever response to President Joe Biden, how Orlando International Airport engages on Twitter, and more.
A prominent employment attorney discusses the limits of speech and expression in today’s heated, hyper-partisan environment.
Also: AWS pulls social media app Parler’s hosting, General Motors launches redesign focused on an electric-driven future, Purcotton apologizes for ad, and more.
Also: Facebook rolls out new business page features and design, communicators urge PR and marketing pros to pause content during crisis, how PR agencies are shifting service offerings, and more.
With the coronavirus dominating the headlines, and marketers needing to pivot in the face of cancelled live events, here’s how communicators can make a change.
The storied nonprofit shares how it is striving to continue its mission, even when it had to close its doors to visitors. The ‘Stay With Us’ campaign offers valuable lessons for working through this crisis.
It’s the end of another year, so we’re taking a look at the stories that were most important to readers. Here’s some of the tales that had the biggest impact.
Also: How COVID-19 is affecting e-commerce, how to pitch TV news, join our Twitter #RaganChat, and more.
Also: Amazon encourages employees to reflect on Juneteenth, Facebook launches largest voting effort in history, younger users turning to Instagram for COVID-19 news, and more.
