External Communications

Nicole Franco

3 common #PRFails that journalists want you to stop right away

This free advice from the Twitter accounts of media pros is crucial advice for finding earned media success in the coming year.

Beki Winchel

Twitter to launch subscription service, Hasbro rebrands ‘Potato Head’ for gender inclusivity, and Andrew Cuomo seeks PR help

Also: An interactive map of ‘The Office’ to help ease WFH woes, Oreo racks up mentions after standing for transgender people, Best Buy lays off 5,000 employees, and more.

Beki Winchel

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

Also: Gimlet’s ‘Reply All’ podcast co-host steps back amid backlash, Aquarium of the Pacific makes a splash on TikTok, McDonald’s delights with chicken sandwich ‘drop’, and more.

Beki Winchel

ERCOT and Texas officials respond to blackout, Spotify announces ‘Work from Anywhere’ policy, and Nestlé announces Vegan KitKat

Also: P&G ponders break with ‘Bachelor’ host Chris Harrison, Ford announces zero-emission goals for Europe, most small businesses don’t use link-building strategies, and more.

Ted Kitterman

Robinhood faces lawsuit over customer comms, how Americans are using social media, and South Africa reacts to bad vaccine news

Also: Offering incentives to employees for vaccinations, Cyberpunk 2077 maker announces cyberattack, what PR pros thought about this year’s Super Bowl ads, and other crucial stories.

Montieth Illingworth

Smart globalization: How PR pros should approach the global marketplace

As a post-pandemic world tries to rebuild essential connections, what should smart PR people think about their strategy in an interconnected, borderless media landscape?

Beki Winchel

Budweiser donates Super Bowl ad to COVID-19 campaign, ‘Star Wars’ denounces racism on Twitter, and Pinterest launches ‘try on’ feature

Also: Social media image guidelines for 2021, PepsiCo’s clever response to President Joe Biden, how Orlando International Airport engages on Twitter, and more.