Logan Trautman
3 social media trends to watch in 2021
Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months.
External Communications
Aron Tzimas
How to use TikTok in your content strategy and prove ROI
The short video social media app has become extremely popular, and brands are looking to capture some of the audience that is flocking to the format.
Brenda Martinez
Who’s buying the Victoria’s Secret rebrand?
The lingerie company’s effort to remake its image with new advisors like Megan Rapinoe—and dropping its trademark fashion show—reveals the difficulty in finding a new brand voice.
Beki Winchel
Amazon and Twitter cut off QAnon, Signal app responds to investor confusion and Ben & Jerry’s debuts ice cream for dogs
Also: Coca-Cola UK offers cans bearing New Year’s resolutions, Netflix apologizes for ‘Bloody Sunday’ tweet, YouTube highlights Black content creators, and more.
Emma Atkinson
Courts to allow Biden’s employer vaccine mandate, more workers returned to the office in November, and Meta voted worst company of the year
Also: Ben & Jerry’s debuts new flavor with Chance the Rapper, Royal Caribbean handles latest cruise ship COVID-19 outbreak, and more.
Michelle Garrett
22 expert tips to help plan your 2022 marketing strategy
A round-up of solid advice from 22 top marketing pros to make your next year the best one yet.
Emma Atkinson
Apple delays return to office indefinitely, study finds managers lack communication skills, and J&J responds to shifting CDC guidance
Also: Americans prioritize vacation travel for 2022, Peloton pulls Chris Noth ad following sexual assault allegations, and more.
Emma Atkinson
Infographic: 8 Social media marketing trends to watch in 2022
As 2021 comes to a close, brand managers are planning next year’s social media strategy. Here are eight trends that could help your team make a splash.
PR Daily Staff
What’s on your crisis communications checklist?
Workshop’s free guide offers tips, templates and must-haves so you’ll never face a crisis unprepared.
Allison Roy
10 tips for building a community around your brand
As marketers and comms pros look to engage a dedicated following, here are some essential ingredients that must be part of the mix.
Ketia M. Jeune
3 strategies PR pros can use with the rise of the metaverse
Brands like Meta (formerly Facebook), Gucci, Warner Bros. and more have expanded their physical reach into virtual experiences by using NFT’s, gaming—or even rebranding.
Justin Joffe
Hertz responds to viral customer complaint, how PR pros report metrics to leadership, and Hulu pulls Astroworld documentary after backlash
Also: Toyota launches “Bookstore” holiday campaign, Ragan’s 2022 benchmark survey, Square rebrands as Block, and more.
Justin Joffe
Boeing responds to latest production woes, the financial well-being of U.S. adults suffers, and LinkedIn closes platform in China
Also: Heinz invests in a Halloween store, White House partners with FedEx, UPS and Walmart to improve supply chain, Instagram launches live broadcast scheduler, and more.
Justin Joffe
Kellogg responds to cereal worker strike, data protection drives trust on social media, and ESPN benches anchor over podcast comments
Also: Frito-Lay funds Hamilton-themed curriculum in Texas, TikTok launches cybersecurity education initiative, Google introduces sustainability tools for Nest thermostat, and more.
Ted Kitterman
Walmart reacts to fake Litecoin press release, Nicki Minaj shares vaccine misinformation, and workers take a pay cut to be remote
Also: Workers slam the honor system in enforcing vaccine mandates, a report says Instagram is toxic for teens, Kentucky distiller Heaven Hill faces strike over work conditions, and more.
