Ragan Staff
How to improve your ESG storytelling without greenwashing
Just about everyone cares about your environmental, social and governance work — and they can tell when it’s honest
External Communications
Allison Roy
Why it’s time for a content audit — and how to do it
The strategies you developed a few years ago may not still be relevant. Here’s how to know.
Emma Atkinson
This is what journalists really want from PR pros, according to Cision survey
Here’s a rundown of what journalists say they do and don’t expect from PR pros.
Allison Carter
How NASA uses mixternal communications for moonshots and turkey trouble
Breaking down silos delivered better comms for internal and external audiences.
Emma Atkinson
Airline CEOs push to drop masks, which companies earned kudos on fixing gender pay gap and Spotify brings social audio to its core app
Also: KFC partners with Jack Harlow on signature menu of the rapper’s ‘Kentucky fried favorites.’
Emma Atkinson
Meta denies data misuse after Texas lawsuit, where U.S. audiences turn for info on Black history and Harper’s Magazine slammed over NYC job posting
Also: Lids partners with legacy Black sports organizations for exclusive apparel line and more.
Emma Atkinson
IBM responds to age discrimination lawsuit, Americans want more tech industry oversight and Coinbase’s Super Bowl ad garners huge Twitter response
Also: Go boneless with Wingstop for Valentine’s Day, a new survey for social media pros and more.
Emma Atkinson
Google upgrades family leave perks for workers, brands flummoxed by the metaverse and Glossier lays off 80+ following 2021 expansion
Also: Dolly Parton’s got something new cookin’ with Duncan Hines, a new survey for social media pros and more.
Emma Atkinson
Infographic: 5 influencer marketing trends to watch in 2022
That’s right, it’s time to get your Charli D’Amelio on.
Emma Atkinson
How communicators can help break the ‘cycle of distrust’
Here are three steps to build credibility among record-high levels of doubt in institutions.
Emma Atkinson
Infographic: 7 emerging trends for email marketers
Avoid getting sent to spam this year with these tips and tricks.
Emma Atkinson
Carhartt doubles down on vax policy amid leaked memo, Twitter debate
Some on social media are calling for a boycott of the company’s products after its COVID-19 vaccine requirement for workers was made public.
PR Daily Staff
Why our words (and actions) matter more than ever right now
Speaking on the “Brand Manual” podcast, Ragan CEO Diane Schwartz says communicators must seize this moment to bolster integrity—and help companies keep employees happy, productive and present.
Emma Atkinson
3 tips for developing your message around your brand purpose
Corporate social responsibility is nothing new. Here’s how the experts say your organization can prove it lives up to its words.
Michelle Garrett
21 influencers share top tips for 2021 digital marketing
How will you grab an online audience this year? Here’s how industry insiders see the game.
