Nebulous goals, unclear messaging and inadequate media prep are just some of the easily solvable problems that can mar or even undermine your otherwise outstanding campaign.
Even veteran PR pros have to brush up on their fundamentals from time to time. Here are some ways to grow your media relations skillset and start earning more coverage.
The term is meaningless without the true leadership behind it. Here are some tactics PR pros should use to build their clients’ reputations.
Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign.
Prepare a crisis plan, seize control of media relations, and, if necessary, develop a new public face. Above all, be brave.
A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. Experts from AT&T and more share how this impacts the PR industry.
‘Sully’ Sullenberger, who saved 155 people by landing a damaged jet on the Hudson, called the Max ‘fatally flawed.’ Consumers remain wary, and Boeing is losing ground to competitors.
Understanding your target audience, to whom they listen and how they prefer their information can help you launch efforts with the most ROI.
Each is a verb and a noun, but correct usage depends, of course, on the context and intended meaning. Here’s guidance for veteran writers and novices alike on keeping them straight.
You know that contributed articles are providing a boost, but PR pros must prove their value at every turn. Here’s what you should measure.
Wear solid colors (just not green), ask plenty of questions beforehand, and don’t worry about being perfect.
The retailer faced confusion and long lines when the vendor that operates its cash registers was unable to process payments. Disgruntled consumers shared their frustration on social media.
Avoid loose sentences. Keep related words together. And don’t write your copy with beer.
BB&T and SunTrust joined forces intending to create a top-flight institution, but to avoid favoring either partner, they chose a neutral name that has left many scratching their heads.
As consumers place more importance on honesty and openness, how can brand managers build loyalty and create a community of engaged consumers? Consider these tips.
