Also: Netflix hires Bozoma Saint John as new chief marketer, Stouffer’s pleases a fan with birthday drawing, employees want more diverse workforces, and more.
Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Authenticity and empathy still lead the way.
Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs.
Follow this guidance to replace platitudes with concrete action.
Though you might not have the power to hire new team members or undertake other action, forcing leaders to be accountable can help your organization find its way.
Looking to prove your social media team’s return on investment? Become a strategic adviser to your senior leaders, not a numbers nerd.
Right now, clarity is king. Prioritize robust, consistent communication, and take time to tailor and target pieces for your specific employees.
Here’s a roundup of the week’s crisis communication news for communicators.
Also: Cream of Wheat and Lloyd’s of London address racist past, Orlando International Airport sets the record straight on Twitter, when PR pros plan to return to the office, and more.
The hospitality chain drove conversations online and in media outlets through new partnerships and virtual offerings.
Also: 24 Hour Fitness files for bankruptcy, Github to replace terms referencing slavery, how support for Black Lives Matter has grown exponentially, and more.
Action—not words alone—is the only way the business community can move forward. Not sure what to do or where to start? Here’s some guidance.
Needed more than ever, even a simple CEO message can get complicated in a pandemic.
At Wheaton College in suburban Chicago, the brand journalism team pivoted its storytelling to connect alumni and administrators, students and faculty, and the community at large.
Finding stories in your data can lead to big earned media wins.
