Gerard LaFond
Tips for launching a great virtual event
With social distancing likely to be a fact of life for many months to come, communicators should consider ways to bring everyone together online.
External Communications
Laura Browne
4 steps for PR pros to gain credibility among top-tier execs
Want a prominent seat in the meeting room? Figure out the nomenclature, and collaborate with the bean counters on identifying and tracking which metrics matter most to them.
Beki Winchel
KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies
Also: Starbucks’ Pumpkin Spice Latte is back, SeaWorld San Diego opens for a limited experience, YouTube embraces cats, and more.
Ted Kitterman
5 storytelling lessons from Square’s COVID-19 campaign
The payment company asked business owners to share their stories of managing through the trials of an unprecedented pandemic—creating a support hub for entrepreneurs in the fight of their lives.
Beki Winchel
Taco Bell focuses on ‘to go’ design, Instagram adds ‘Suggested Posts,’ and Chipotle shares rice recipe on TikTok
Also: The MTA highlights its COVID-19 messaging on Twitter, General Mills offers Cinnamon Toast Crunch ‘dust,’ how D&I success relies on internal alignment, and more.
Beki Winchel
Marks and Spencer to lay off 7,000 employees, 300 Pizza Hut locations to close, and ‘Ellen’ cuts ties with senior producers
Also: How consumers are using social media during COVID-19, a snark-filled out-of-office email from Ryan Reynolds, Disney Channel debuts first LGBTQ character, and more.
Caroline Paul & Shannon Murphy
How PR should be tapped to support investor relations
Even during a global pandemic, you should consider how you engage the investor community and build brand reputation.
Kim Clark
3 steps to start your journey as an ally in communications
Language can reinforce or dismantle status quo. When it comes to racial justice in our organizations, communicators must be ready to lead.
Beki Winchel
REI to sell HQ campus, Tribune Publishing closes five newsrooms, and Facebook warns users who share COVID-19 content
Also: Matthew McConaughey’s interview with Dr. Anthony Fauci on Instagram, WFH engagement drops for women and Black employees, Steinmart files for bankruptcy, and more.
Beki Winchel
Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early
Also: A social media platform size guide, Disney cuts ‘Fox’ from its television studios in rebrand, your most hated jargon, and more.
Dan Smith
How COVID-19 and recent events have energized online advocacy
Here’s how PR pros should take advantage of this moment and use digital tools to tap into a powerful zeitgeist around social responsibility and collective action.
Nikki Little
Why the future of communications is integrated
For communicators who are out to prove their impact on the bottom line, being able to work in concert across multiple channels is a crucial ability.
Motti Peer
How PR pros can lead the conversation during COVID-19
With the right message, the industry is poised to offer more value to audiences and clients than ever.
Beki Winchel
Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll
Also: Course Hero’s contest embraces the future, how video content and D&I efforts can affect your bottom line, Miller Lite adjusts to ‘International Beer Day,’ and more.
Beki Winchel
H&M Group apologizes for racial slur, Booking.com to lay off 4,000 employees, and NYT’s digital revenue overcomes print for first time in history
Also: Kraft serves macaroni and cheese for breakfast, Cheetos to add mac ‘n cheese offering, Twitter and Facebook remove Trump tweets for misinformation, and more.
