Also: The Hershey Company offers Kit Kat Flavor Club, Innocent Drinks announces recyclable packages with snark, 68% of marketing execs do business differently after COVID-19, and more.
Newsjacking is a powerful technique, but in these turbulent times, an ill-conceived comment can do a lot of damage. Consider this guide.
The new film from director Christopher Nolan offers communicators several takeaways as they navigate crises and more within their organizations.
Also: Nike aims for half of its revenue to come from online sales, a humorous look at social media management through Bingo, Qantas offers up its retired drink carts, and more.
The Institute for PR President Tina McCorkindale and Ragan CEO discuss diversity and inclusion, pivoting during COVID-19 and what’s next for the industry.
TD Bank’s recent corporate newsletter outlining how it’s tackling diversity, equity and inclusion enables readers to see the organization’s vision for the future.
Here’s how you can set better boundaries, manage client expectations, and connect with media outlets amid a global pandemic.
With COVID-19 disruption, an election year and a growing desire for privacy and security on the side of consumers, here’s what PR pros should consider about the changing marketing landscape.
Here’s how Astellas U.S. responded to the demands of a global pandemic and ensured that employees were able to give back to their communities.
Here’s how your organization should think about protecting its reputation as plans for long-term remote work and a new work environment are considered.
Take inspiration from REI’s recent offering around campaign as the retailer experiences increased demand for outdoor gear during social distancing from COVID-19.
The company looked at how small business owners were hurting during the pandemic and came up with a campaign to try and help them find new customers.
Communicators can seize this opportunity to become essential strategists as CEOs face an unparalleled era of change and uncertainty.
Also: HBO Max reunites the cast of ‘The Fresh Prince of Bel-Air,’ MTV’s Video Music Awards show nabs 6.4M viewers, Facebook might block news sharing in Australia, and more.
With social distancing and remote work on the rise, are best practices for reaching out to reporters changing?
