Jason Dressel
5 examples of clever, creative COVID-19 pivots
The pandemic is forcing businesses to adapt or wither away. Take heart — and maybe borrow an idea or two — from these savvy strategic swivels.
External Communications
Beki Winchel
‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day
Also: The Hershey Company offers Kit Kat Flavor Club, Innocent Drinks announces recyclable packages with snark, 68% of marketing execs do business differently after COVID-19, and more.
Domenica D’Ottavio
When is it OK for your brand to weigh in on breaking news?
Newsjacking is a powerful technique, but in these turbulent times, an ill-conceived comment can do a lot of damage. Consider this guide.
Beki Winchel
5 PR lessons from ‘Tenet’
The new film from director Christopher Nolan offers communicators several takeaways as they navigate crises and more within their organizations.
Beki Winchel
United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese
Also: Nike aims for half of its revenue to come from online sales, a humorous look at social media management through Bingo, Qantas offers up its retired drink carts, and more.
Ted Kitterman
IPR’s ‘In a Car’ video features Ragan CEO Diane Schwartz
The Institute for PR President Tina McCorkindale and Ragan CEO discuss diversity and inclusion, pivoting during COVID-19 and what’s next for the industry.
Beki Winchel
When reporting your organization’s anti-racism efforts, make them ‘skimmable’
TD Bank’s recent corporate newsletter outlining how it’s tackling diversity, equity and inclusion enables readers to see the organization’s vision for the future.
Joy Knowles
3 tough challenges PR pros are facing amid COVID-19 uncertainty
Here’s how you can set better boundaries, manage client expectations, and connect with media outlets amid a global pandemic.
Kat Wawner
4 changes in advertising that communicators should know
With COVID-19 disruption, an election year and a growing desire for privacy and security on the side of consumers, here’s what PR pros should consider about the changing marketing landscape.
Moyra Knight
Enabling purpose-driven culture during the COVID-19 pandemic
Here’s how Astellas U.S. responded to the demands of a global pandemic and ensured that employees were able to give back to their communities.
Andrea Lekushoff
How new workforce policies are crucial for protecting your brand
Here’s how your organization should think about protecting its reputation as plans for long-term remote work and a new work environment are considered.
Beki Winchel
Valuable content can strengthen your brand more than any promotion
Take inspiration from REI’s recent offering around campaign as the retailer experiences increased demand for outdoor gear during social distancing from COVID-19.
Ragan Insider Ted Kitterman
How Visa Canada is helping its community during COVID-19
The company looked at how small business owners were hurting during the pandemic and came up with a campaign to try and help them find new customers.
Ragan Insider Ted Kitterman
How Hotwire’s CEO Heather Kernahan sees the future of PR
Communicators can seize this opportunity to become essential strategists as CEOs face an unparalleled era of change and uncertainty.
Beki Winchel
Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature
Also: HBO Max reunites the cast of ‘The Fresh Prince of Bel-Air,’ MTV’s Video Music Awards show nabs 6.4M viewers, Facebook might block news sharing in Australia, and more.
