Also: McDonald’s social media manager gets real, Yandy drops controversial Halloween costumes, 28% of consumers will buy less holiday gifts, and more.
While e-commerce strategies are helping legacy brands stay afloat, here’s how communicators can take advantage of the crisis to offer unique value.
Also: The Hershey Co. offers Reeses Halloween treat machine, Bark Box live-tweets during ‘The Bachelorette,’ Facebook provides the most content engagement, and more.
What are the takeaways from WFH and the crises of 2020 that should be carried into the future? One PR pro weighs in.
Also: Spotify shares a chart of top-streamed songs, Domino’s Pizza India emphasizes safety with physician’s YouTube video, Disney embraces virtual content, and more.
Also: Google offers song suggestions when you hum or whistle a tune, Coca-Cola is axing Tab, executive confidence has plummeted during COVID-19, and more.
This communicator and CEO shares how he’s navigating childcare during the pandemic, what he misses most about being in the office and what makes him hopeful for the future.
When getting your house in order and trying to change a negative narrative around past mistakes, actions speak louder than words.
Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. 26, sees as the top challenges facing the comms function.
The career trajectory of the social media manager—their top challenges, desires and interests—are all explored in this new report from the Institute for Public Relations, Ragan Communications and the University of Florida.
The workwear brand partnered with “makers” to create video content that highlights the dignity of work and how creativity can unite the world.
Also: McDonald’s offers new breakfast items and another menu collab to entice younger consumers, report reveals COVID-19 fears, Best Buy highlights DE&I efforts, and more.
Also: Allstate to cut 3,800 jobs, Blue Bell Creameries shares its story with a coffee table book, characteristics of the most popular YouTube thumbnails, and more.
Brands and organizations that create content-rich podcasts can transport their audiences out of COVID-land, earning their deep trust and loyalty in the process.
The pandemic is forcing businesses to adapt or wither away. Take heart — and maybe borrow an idea or two — from these savvy strategic swivels.
