A comms expert shares the fascinating, checkered backstory of how modern PR evolved—and which timeless tactics of persuasion still hold true more than 100 years later.
Also: Mars Wrigley promotes self-love with pink Starbursts, Twitter launches tipping feature and Volvo sets new sustainability goals backed by research.
The author shares five ways to keep workers engaged, involved and on board.
Also: OKCupid introduces pro-choice profile badge, Twitter announces new partnership program members, and Peloton turns the page with hotel expansion announcement.
Also: Zillow decouples worker location and pay scale, MassMutual looks to move on from oversight failure, tracking the most loved influencers, GM extends Chevy Bolt production shutdown, and more.
By understanding the origins of ESG, and the financial imperative driving it, communicators can gain insights into how to create messaging around it.
Oversharing is not a virtue—nor is it always wise. A comms expert shares how to strike a balance between trust-building candor and TMI.
New data from The Conference Board sheds light on return-to-work anxiety, remote work frustrations, and why employees are seeking greener pastures.
Some organizations are already in sync, but either way, expect tensions and frustration to escalate.
Also: How companies have mandated vaccines so far, agencies offer to cover relocation for Texas-based employees after anti-abortion law, and Twitter tries to label ‘good bots.’
Also: Steve from ‘Blue’s Clues’ makes emotional return, what American say they need for greater well-being, Sweetgreen’s CEO tries to make amends, PR pros’ willingness to travel in 2021, and more.
The linking of profit and purpose was born out of BlackRock’s impact investing model, but its former CIO for Sustainable Investing says the impact is up for debate.
Get top-level guidance on making the most of this powerful yet misunderstood PR tactic.
Also: Honey Baked Ham shares data on pumpkin spice trend, T-Mobile’s CEO outlines cybersecurity commitments, and YouTube opens an event space.
Also: Brands measure gender parity for Women’s Equality Day, Electronic Arts shares accessible video game patents, TikTok limits spread of viral Milk Crate Challenge, and more.
