‘Sully’ Sullenberger, who saved 155 people by landing a damaged jet on the Hudson, called the Max ‘fatally flawed.’ Consumers remain wary, and Boeing is losing ground to competitors.
As a moderator, you can follow a staid format and have all your panelists nodding in agreement—and your audience nodding off. These approaches will help juice things up.
How much should you prepare—and what steps can help you avoid gaffes that will bring your performance to a screeching halt? Try these eight steps.
BB&T and SunTrust joined forces intending to create a top-flight institution, but to avoid favoring either partner, they chose a neutral name that has left many scratching their heads.
Too many presenters focus on themselves—and showing off how much they know—rather than on the audience’s interests. Others tell stories chronologically, which can be a major snooze.
As the federal government scrutinizes Google, Facebook, Apple, Amazon and others, the behemoths are turning to their CEOs and other top execs to court a wary public.
The open letter, which links to a website, takes aim at stringent new laws in states including Georgia and Ohio, citing a threat to people’s ‘health, independence and economic stability.’
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Follow this guidance to determine how and when to field questions, as well as smart ways to handle tough queries.
To get the answers they’re seeking, journalists might employ certain interview tactics that can flummox even the most practiced communicators. If you aren’t prepared, a small mistake can become a full-blown crisis.
Rather than lecturing and pounding your audience with dozens of slides, engage the crowd through participation. Above all, be yourself.
In a poll of 10,000 employees conducted by Ragan and Blind, the transportation company rebounded after controversies. Not every firm, nor their top leaders, fared so well.
At the annual shareholders meeting, Dennis Muilenburg defends the 737 Max—now undergoing a software fix—and says company brass will be passengers when it returns to flight.
Open with one big idea, use visual aids to crystallize crucial information, and close with a strong call to action.
