Before your big event, do some sleuthing to identify attendees’ pain points and preferences. Use whatever nuggets you mine to shape your message and delivery.
When responding to a crisis event, PR pros must be careful to avoid mental mistakes. Here’s how to make sure your brain doesn’t play tricks on you.
Also: Emails with visuals grab more eyeballs, an editing session goes awry, and Boeing’ struggles despite name change.
Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Is the risk worth it?
After months of crisis following the tragic crashes of two airplanes—potentially due to manufacturer malfeasance—some in the airline industry hope to revive its reputation.
Communicate early and often, let employees have their say, and build up those who are staying on staff.
This week, readers were interested in striking the right ton with employees, Starbucks’ apology, Bleacher report’s Twitter mistake, data on consumers’ social media preferences and more.
Also: Delta applauded for replying to a troll, employees split on political expression policies, and 7-Eleven’s precisely timed Slurpee giveaway.
You’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next. Welcome to brand journalism 2.0.
It’s any PR or marketing pro’s nightmare: GT’s Living Food’s CEO was singled out in a mocking YouTube video. His response flipped the tables and netted him new fans.
Also: An exclusive interview on an executive’s response to ridicule and a grocer’s anti-plastic-bag campaign backfires.
When organizations promote women to leadership roles during a crisis, they’re sometimes set up to fail. Here are some tips to make sure you’re prepared.
It’s also your responsibility to stop the spread of misinformation, PR pros. For this take and other top stories, read on.
The telecom giant seeks to complete a merger with Sprint as it strives to bring affordable 5G to the entire U.S. To make its point, the CEO has lashed out at AT&T and Verizon in a blog post.
A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. Experts from AT&T and more share how this impacts the PR industry.
