Brand managers and PR experts want to avoid choosing a side, but that doesn’t mean they won’t be dragged into the political scrum. Here’s how you can safeguard your organization.
Beto O’Rourke got lots of coverage for his sharp outburst to a question about Donald Trump’s response to a mass shooting in El Paso. Do the ‘bad’ words undercut his argument?
Also: Storytelling insights from Hilton’s director of content, The New York Times’ stock drop reveals a muddy media picture, and how different social media platforms affect purchases.
The hiring practices and cultural climates of U.S. workplaces are rapidly transforming—with serious implications for employees and job seekers.
The Nobel Prize-winning novelist died Monday. Over her long and prolific career, she offered many timeless gems to encourage writers who want to affect the heart.
Also: Barney’s files for bankruptcy, Cathay Pacific admits using cameras to watch passengers, and how ‘pay to play’ hurts PR’s credibility.
From crisis communications to unveiling that brilliant new product, your head honcho should recognize these high-profile moments to step up and be the face and voice of your organization.
Also: A lively discussion about the ROI of PR, cheers and jeers for French’s mustard ice cream, and Chick-fil-A beats fast-food competitors.
Also: Delivery drivers are munching consumers’ food, a bevy of PR and marketing job openings, and Burger King Belgium roasts McDonald’s.
Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Consider this advice to improve your tales.
There’s a difference between promoting diversity theoretically and being truly welcoming. Here’s how communicators can help build stronger teams and take the lead on inclusion.
Also: Ford creates buzz with electric truck stunt, how video is essential for converting customers, you might not be using all your PTO, and more.
As workers increasingly are urged to be brand ambassadors, the company-endowed megaphone can start blaring adverse messages against leaders. Here’s how to mitigate any damage.
Plus, SEO failures and how PR pros can do better, Miss Michigan’s forced abdication, and Ernest Hemingway’s 120th birthday.
That chummy yet authoritative initial post brims with inspiration and wisdom; then the tepid follow-up straggles in nine weeks later. Soon your team will be ghostwriting. Head it off now.
