Also: Salesforce educates consumers about its brand mission, Taco Bell makes waves with vegetarian offering, report shows hiring women leads to bigger returns, and more.
Also: Your caffeine vehicle of choice, 9/11 tributes, Tide’s TV ads drive online conversations, Uber lays off 400+, and more.
Also: Wendy’s is serving up breakfast and jobs, British Airways strike brings PR woes, and FDA letter fuels Juul’s PR crisis.
J&J’s exemplary response to the product tampering was twofold: fixing a problem not of its own making, and restoring consumer trust. Boeing has systemic flaws to address, first and foremost.
Also: Nissan’s CEO resigns, Starbucks steps up internal mental health efforts, White Claw demand outpaces supplies, and media correction doozies.
Also: Alabama dean resigns amid Twitter furor, T-Mobile vows to investigate purported overcharges, and Burger King’s ‘Escape the clown’ campaign.
Also: Sears faces its final chapter, Ben & Jerry’s unveils its anti-racism ice cream, Cathay Pacific’s chairman resigns, and more.
Today’s professionals face an array of workplace quandaries—dealing with nettlesome stresses and addressing overarching concerns about leading their teams and pleasing customers.
It’s more essential than ever for communicators to become strategic advisors to corporate execs, but that means they must become fluent in subjects that matter to business leaders.
Also: Hurricane Dorian looms off the East Coast, Popeyes becomes dangerously popular, and the U.K. pound drops over uncertain messaging.
When asked their preference about having employers speak out on hot social issues, people are divided. Conservatives are more likely to favor silence.
Also: Brand managers could face criticism with influencer choices, Cottonelle’s social media contest goes to the dogs, and how Slack is taking over PR pros’ lives.
Guerrilla marketing sometimes lives up to its name, as when LED devices are mistaken for bombs in a major city—and all hell breaks loose. Priorities and agility become crucial factors.
Why should a PR pro strive to become a trusted advisor instead of a technician who puts out press releases? The future of your organization might depend on it.
Also: Yelp offers personalized results, Ogilvy and Medela’s award-winning influencer campaign, a ‘crappy’ social media post, and a gender gap on Facebook.
