One major factor in moving up in the search rankings is to have other websites link to your content. Here are tips on soliciting those connections.
With the alliterative title ‘Talkin’ Teeth,’ Dr. Kyle Bogan and his team calmed and informed their audience around oral health—winning our Health Care PR and Marketing Award for podcasts.
Also: Anheuser-Busch ditches influencer over racist tweets, Japan Airlines seeks to child-proof your flight, PR pros are taking over brand concerns, and more.
Well-intended authors can gunk up their prose with repetition, rather than letting the context do the heavy lifting. Consider these examples.
Also: Juul seeks fresh start with new CEO, Fiat Chrysler mum on emissions scandal, Comscore takes hit over SEC settlement, and PR pros sound off about the press release.
In interviews with over 200 chief communications officers, the Page Society pinned down how comms pros can best help their organizations: In short, they must be agents of change.
Also: Nestle touts luxury KitKats, YouTube warns millions about phishing scam, ‘extraordinary nastiness’ KO’d Disney’s Twitter deal, tapping employees’ climate stances, and more.
Also: Instagram cracks down on weight-loss ads, Facebook announces new content oversight board, clever protest signs circulate on social media, and more.
It’s hard enough communicating with a dispersed workforce. That’s compounded when most employees work for a franchise, not the parent company.
Also: J&J fires back over opioid protest, KFC builds buzz with doughnut sandwich, PR pros name top crisis of 2019, and more.
To ensure your career ascends instead of ends, focus on self-awareness, empathy and social skills—and help others to do the same.
Discover how to help them create an engaging digital presence during this can’t-miss conference in Washington, D.C.
Also: NBCUniversal launches ‘Peacock’ streaming service, AT&T disputes fraud claims, Snapchat takes swing at transparency on political ads, and more.
Also: Google’s tribute to B.B. King, smaller followings produce better engagement, how PR pros feel about crowdsourcing information, and more.
Learn how you can take the lead and increase accountability through insights from the shipping company’s executive communications manager, Janet Stovall. Also, don’t forget the bottom line.
