Also: Free-doughnut Fridays for Dunkin’ loyalists, Google to index by mobile-friendly websites, most communicators don’t quite get SEO, and more.
The industry still has work to do to combat discrimination and close the pay gap. Here’s what some leaders are doing to spotlight the contributions of women in communications.
Organize your text, limit each message to a single topic, avoid jargon and redundancies and, for Pete’s sake, double-check names and spellings. Oh, and when you can, make a phone call.
For the next generation of communicators, female initiative and mentorship has made all the difference.
After a cheating scandal rocked Major League Baseball, a series of response gaffes has made a seismic reputational disaster even worse. Here’s what one communications pro says went awry.
Also: Twitter beefs up its Lists feature for Android, BB&B taps Walgreens exec, key stats on podcasting, Ragan’s 2020 Salary & Workplace Culture Survey, and more.
Keep it simple. Be direct. Perhaps above all, use whatever influence or authority you have to help others succeed.
Also: Amazon and Purell scramble amid sanitizer shortage, the growth of influencer marketing, Associated Press Australia closes, and more.
As the Democratic Party heads into a blockbuster day of primaries, one PR truth has been at the root of the top candidates’ success: long-term relationships carry a lot of weight.
When it comes to responding to this health crisis, communicators must ensure that their message is fast, frequent, factual and flexible.
Also: Wendy’s launches its breakfast menu, Harley-Davidson’s chief departs, AmEx responds to reports of shady sales tactics, and other stories.
Disregard these misleading, misguided, outdated or just plain bad executive exhortations.
The risk that comes with panic and misinformation is a problem for health care communicators and PR pros as corporate and government interests battle the burgeoning crisis.
Also: Many communicators are focusing on organic growth, shelter dogs campaign highlights adversity, where PR pros like to network, and more.
The virus continues its grim march around the world, but panic is not in anyone’s interest. Here’s how communicators should respond.
