Ragan Insider Jennifer Jones-Mitchell
How you take care of employees today crucial to future success
Companies will be judged tomorrow on how they treat their workforce during the pandemic.
Executive Communication
Ragan Insider Kerry Sheahan
During COVID-19, some business owners are their own worst enemy
Despite government and health care experts best advice, some business leaders are making headlines for all the wrong reasons during a global pandemic.
Ragan Insider Beki Winchel
Target, others to close for Easter Sunday, Home Depot stops selling N95 masks, and AdCouncil’s #AloneTogether PSAs
Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more.
Ragan Insider Ted Kitterman
Engaging employees during extraordinary times
Learn how to preserve your workplace culture, keep stakeholders engaged in a time of crisis and craft messaging that inspires trust in leadership, all of which will make the difference in the months ahead.
Ragan Insider Beki Winchel
Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day
Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more.
Ragan Insider Ted Kitterman
The importance of vulnerability in COVID-19 messages
As many leaders seek to engage their stakeholders and workforces around the issues posed by the coronavirus crisis, messages that acknowledge fears resonate.
Ragan Insider Todd Templin
Addressing media inquiries when an employee has coronavirus
Many of timeless pieces of PR wisdom still apply, but the emphasis and application might change in these extraordinary circumstances.
Ragan Insider Rick Beller
How offering historical context helps in a crisis
Your crisis communications should be able to lean on your past record. Here are some ways to tell that story to help bolster your reputation and build trust.
Ragan Insider Beki Winchel
Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video
Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more.
Ragan Insider Beki Winchel
Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info
Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more.
Ragan Insider Beki Winchel
Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks
Also: The #WaffleHouseIndex, social distancing incorporated into logos for Audi, McDonald’s Coca-Cola and others, what organizations are hit hardest with COVID-19, and more.
Ragan Insider Beki Winchel
Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed
Also: How CFOs are reacting to the pandemic, Vodafone Italy focuses on connectivity, NBC shelves outbreak episode, Universal Studios extends closures, and more.
Ragan Insider Jim Ylisela
Are we over-communicating COVID-19?
Some messages are essential for your audience and some updates are not helping to ease fears or build community. Here’s how to know the difference.
Ragan Insider Barbara Gretsch and Rebecca Astorga
How sincerity is better than a generic response during a global crisis
In the face of the COVID-19 crisis, it’s better to address business challenges head on than to try to gloss over any shortcomings. Consider these takeaways.
Ragan Insider Beki Winchel
Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic
Also: Ford, GE and 3M collaborate on medical supplies, Twitter ramps up verification, Cadbury announced its new ‘spokesbunny,’ and more.
