Outreach to your employees is your first priority, as they deserve to know what’s happening, and they can serve as trusted brand advocates. Those key questions will keep things on track.
Comms tech, agencies and vendors share how their unique services and products can deliver success during this historic pandemic.
Without gay pride events and other typical outlets for engaging this community, brand managers will have to get creative to reach this lucrative demographic.
As diversity and inclusion efforts take shape, words and phrases emerge as crucial elements for cultivating mutual respect among co-workers. Consider these steps in developing a protocol.
Discover how executives at the iconic clothing brand reached employees after the COVID-19 pandemic began and what they learned in the process.
Also: Sephora commits 15% of its shelf space to black-owned products and brands, Wizards of the Coast removes racist cards, 76% of employees consider racism a workplace issue, and more.
Also: Twitter is testing a feature to remind you to read what you tweet, Starbucks is focusing on a to-go business model during COVID-19, brands taking a stand can gain trust, and more.
Here’s what the research suggests consumers want to hear from brands on the issues of racial injustice, police relations and more.
Before opening your mouth, clarify the message in your mind. As you speak, mind your body language, and take tiny pauses to prepare the next points.
Dozens of outstanding companies and agencies earn accolades as the best of the best in online audience engagement, consumer awareness and a host of other specialized categories in PR Daily’s recent awards program.
Also: Twitter is bringing back account verification with more transparency, Microsoft criticized for mistake with AI editor, Adidas promises to hire 30% black and Latino employees, and more.
COVID-19, race relations, financial crises—it’s more necessary than ever that organizations address these crucial issues. But how? A new roundtable allows communicators to trade tactics and best practices.
Action—not words alone—is the only way the business community can move forward. Not sure what to do or where to start? Here’s some guidance.
Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics.
These conversations can be tricky, emotionally charged and perilous for organizations, but ignoring them can have dire consequences. One agency is trying to make a difference.
