Ellyn Raftery
How COVID-19 has taught comms pros to lean into their strengths
The top communicator for FIS shares how her team has adapted during the current crisis and offers lessons for others.
Executive Communication
Beki Winchel
The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content
Also: Ford and Disney team up on historic product launch, Facebook refuses to budge amid advertiser boycott, shift your attention to increase productivity, and more.
Beki Winchel
Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses
Also: Philadelphia Flyers’ Gritty gets a ‘Queer Eye’ makeover, Pizza Hut franchisee declares bankruptcy, Walmart stops selling ‘All Lives Matter’ shirts, and more.
Ragan Insider Mike Kuczkowski
How to measure the efficacy of your channels
Orangefiery’s Mike Kuczkowski shares how his team worked with a client to quantify the success of various communications channels for messages to employees.
Ragan Insider Beki Winchel
Social media platforms ban groups for hate speech, Wendy’s speaks out after Twitter silence, and brand managers celebrate #NationalSocialMediaDay
Also: Starbucks celebrates the LGBTQ+ community and its allies, many employers are looking at employees’ social media feeds, European companies brace for thousands of layoffs, and more.
Ragan Insider Beki Winchel
Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms
Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more.
Ragan Insider Beki Winchel
Disney Parks rebrands Splash Mountain, Macy’s lays off 3,900 corporate employees, and Walmart gets backlash for ‘All Lives Matter’ t-shirts
Also: Amazon announces Climate Pledge Arena, Chuck E. Cheese parent files for bankruptcy, the COVID-19 messages that resonate with consumers, and more.
Ragan Insider Tim Johnson
7 sins of startup marketing
When trying to help a new company get off the ground, there are a few cardinal mistakes that will thwart later growth. Consider these tips.
Ragan Insider Beki Winchel
Hulu, Netflix and the BBC pull content with blackface, WestJet and Universal Orlando announce layoffs, and Caesars offers cash to wear face masks
Also: How not to respond to a rejected media request, Facebook Live viewership increased 50% since January, adopting social justice initiatives, and more.
Ragan Insider Diane Schwartz
AMEC’s Johna Burke: ‘It’s OK to not be OK all the time’
The global managing director for the leading resource for measuring communications shares her best measurement, management and martini advice.
Ragan Insider Ann Keeling
How to lead clients beyond COVID-19 without denying its impact
Communicators and PR pros must be ready to offer solutions that help clients reframe expectations for the future.
Ragan Insider Beki Winchel
Make sure your crisis response is a team effort
Nebraska Medicine’s communications director shares why effective crisis messaging involves employees across your organization—and how you can prepare for action.
Ragan Insider Beki Winchel
Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations
Also: Google reveals rising search trends for small business support, a social media manager’s relatable frustration over current crises, WFH risks to avoid, and more.
Ragan Insider Ted Kitterman
How communicators can push for change on racial inequality
Though you might not have the power to hire new team members or undertake other action, forcing leaders to be accountable can help your organization find its way.
Ragan Insider Beki Winchel
NASCAR unites behind Bubba Wallace, tech speaks out against immigration visa freeze, and AP Stylebook capitalizes ‘Black’
Also: Google adds ‘fact check’ label to images, 78% of sentiment around Pride Month content is positive, Ben & Jerry’s explains ‘defund the police’ with ice cream image, and more.
