George Bradley
How brands should respond to the BLM movement
Five professors weigh in on what steps brands should take right now, and in the future, to be part of the movement toward racial equality and inclusion.
Executive Communication
Mindy Hamlin
10 crisis communications steps when you don’t have a plan
Has a bad situation caught you flat-footed? Here are some tips for addressing your immediate concerns.
Beki Winchel
Twitter responds to massive security breach, Walmart and Kohl’s require masks, and American Airlines might lay off 20,000
Also: Chipotle promises to hire 10,000 workers, Wendy’s responds to Twitter hack with characteristic snark, 60% of PR pros are pitching ‘feel good’ stories during COVID-19, and more.
Beki Winchel
Burger King takes aim at methane emissions, Verizon and Google offer skills training, and ViacomCBS cuts ties with Nick Cannon over anti-Semitic remarks
Also: Why communicators should always give their best, nearly half the world’s population will be on social media networks by 2023, Pfizer aces the Disability Equity Index, and more.
Meghan Madhavan
How organizations can support and have conversations about Black Lives Matter
Executive coach and diversity champion LaTonya Wilkins shares advice on creating change, supporting Black employees and what it means to be a true ally.
Joy Knowles
Why you should invest in media monitoring
Modern PR requires the help of a data collection tool to prove your value and tailor campaigns to have the biggest possible impact in an overcrowded media landscape.
Cheryl Gale
Why project-based work could be the answer in tight economic times
With belt-tightening and plenty of uncertainty, working with an agency partner on bite-sized projects can help keep you moving toward your communications objectives.
Sean DallasKidd
Why a fair and just future requires ‘divestment’ from the status quo
One PR pro makes the case that organizations who are serious about racial equity and diversity should interrogate all the places their budget is spent—and allocate resources to diverse vendors.
Beki Winchel
Walgreens cuts 4,000 UK jobs at Boots, Starbucks requires masks, and Tinder tests video chat feature
Also: AP Styleguide tweets guidance on gender neutral terms, 47% of professionals will move because of WFH opportunities, Quibi trial fails to convert most viewers, and more.
Ted Kitterman
How to equip and empower managers to shepherd employees through turbulent times
Follow this expert guidance to help people leaders navigate difficult or uncomfortable conversations.
Roula Amire
Take our survey: The State of Communication Summer 2020
Tell us how your job as a communicator has changed, including what’s working for you in this short survey. Use the results to benchmark your efforts.
Beki Winchel
Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out
Also: Microsoft reveals new Teams features to complement virtual meetings, Potbelly’s drops wellness reminders, get $1,000 to play Animal Crossing, and more.
Lauren Dixon
Using surveys to guide your recovery
After the COVID-19 crisis, you need accurate data and insights to inform your messaging.
Beki Winchel
Retailers pull Boohoo amid workers’ rights claims, LinkedIn introduces pronunciation tool, and Walmart prepares to compete with Amazon
Also: Spotify offers customized workout playlists, Instagram launches feature to pin top comments, trending articles are shared more than evergreen content, and more.
Robby Brumberg
Infographic: How to maintain and sustain healthy remote work habits
Establish a sustainable routine, be intentional about pursuing positive interactions, and give yourself regular breaks.
