Ragan Insider Ted Kitterman
How to make sustainability a key part of your message
One PR pro argues that a message about environmental impact must also showcase transparency and help educate your audience.
Executive Communication
Beki Winchel
Emmy Awards go virtual, Hearst Magazines staff vote to form union, and more retailers to close for Thanksgiving
Also: Domino’s Australia and New Zealand face backlash for ‘Karen’ campaign, Instagram account calls out brands’ lack of diversity, how marketing budgets are shifting, and more.
Charles Hartley
How PR should vie for the prestige of the CMO
By proving value and learning the business strategy believed to be the domain of the chief marketing officer, PR execs can be powerful leaders for the organization.
Bryant Hilton
5 ways to improve, refine and streamline your business right now
Ongoing COVID-19 disruptions offer an opportunity to revisit areas of your company that need improvement. Focus on these crucial yet often overlooked aspects of success.
Beki Winchel
Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation
Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more.
Brian Pittman
11 benefits of mixternal collaboration
E.W. Scripps’ Kari Wethington and Beth Welter share why—and how—internal and external communications teams can collaborate better.
Beki Winchel
NYT acquires ‘Serial’ production company, Nike braces for layoffs, and KFC crocs are coming soon
Also: Hershey tweets visuals highlighting second-quarter results, Starburst celebrates self-care with branded kit, Facebook examines racial bias and more.
Ragan Insider Robby Brumberg
Research: WFH employees feel pressured to ‘over-perform’
New data reveals insights into the mental and emotional tolls of telecommuting, which employers should be mindful of as the pandemic persists.
Matheson Sharp
Why your CEO might not be your best messenger
Though it’s important for some messages to come from top leaders, sometimes authenticity requires turning to someone other than your chief executive.
Beki Winchel
LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving
Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more.
Ted Kitterman
How PR veteran Joe Lockhart is working during COVID-19
A look at how PR executives are managing through the disruption in this new update to our Day in the Life series.
Beki Winchel
Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken
Also: Bud Light celebrates sports’ return, Red Bull shares a fan’s love, how to organize your crisis response, and more.
Beki Winchel
Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’
Also: Home Depot announces mask requirement, Target expands inclusive Halloween costume offerings, back-to-school retail posts have 40% more engagement, and more.
Chris Dickey
Stronger PR reporting is hidden in keyword data
Vanity metrics are ruining PR. Try using search engine key performance indicators for better measurement.
Beki Winchel
USA Today admits op-ed didn’t meet standards, Clorox and Cleveland Clinic partner on cleaning guide, and social media teams celebrate World Emoji Day
Also: NASA refutes misinformation, take our brand storytelling survey, how e-commerce has grown during COVID-19, and more.
