Motti Peer
How PR pros can lead the conversation during COVID-19
With the right message, the industry is poised to offer more value to audiences and clients than ever.
Executive Communication
Beki Winchel
Twitter tests ‘Quotes’ metric, Capital One fined $80M for data breach, and WarnerMedia execs leave in realignment
Also: Krispy Kreme offers free doughnuts to educators, 80% of B2B decision-makers say COVID-19 business shifts will remain, Waffle House wisdom, and more.
Beki Winchel
Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll
Also: Course Hero’s contest embraces the future, how video content and D&I efforts can affect your bottom line, Miller Lite adjusts to ‘International Beer Day,’ and more.
Stephanie Scotti
4 keys to deliver a TEDx-worthy presentation
COVID-19 has derailed many events and in-person meetings, but these principles of oration, persuasion and connection apply to all formats.
Ted Kitterman
Michael Monahan shares how Moxē has returned to the office
The CEO shares tips for going back to the workplace and tools that have been essential for helping his team through the COVID-19 crisis.
Malin Teles
4 reasons why your internal strategy should drive and dictate external efforts
If you say one thing and do another, you’ll quickly lose credibility. Here’s why your internal messaging should shape, influence and animate all your communication.
Ragan Insider Robby Brumberg
Why employee preparedness is essential for engagement
Morale suffers when workers feel left in the dark, neglected or ill-equipped to tackle what lies ahead. Here’s how to keep your team feeling confident and hopeful for the future.
Beki Winchel
Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’
Also: Publicis Groupe axes exec for controversial COVID-19 comments, Walmart debuts drive-in movie nights, how you can restart your marketing during the pandemic, and more.
Ted Kitterman
How Rokk Solutions’ Rodell Mollineau sees the future of PR
The co-founder and partner of Rokk Solutions in Washington, D.C. shares his view of the future of the industry and navigating the current crisis.
Katie Delahaye Paine
Evaluating DE&I? You’re probably doing it wrong
What are the numbers that your organization should be tracking to show movement on key DE&I initiatives? Here’s how you should measure this important part of your organization.
Beki Winchel
Clorox names first female CEO, Lifetime announces inclusive holiday film lineup, and Chipotle merchandise highlights sustainabiliity
Also: Consumers’ satisfaction with social media platforms drops, Twitter under investigation by the FTC, the Red Cross helps TikTok fans prepare for Hurricaine Isaiah, and more.
Brian Pittman
5 tips to increase trust in the COVID-19 era
With anxious, overstimulated audiences, being able to speak from a position of strength is essential—so how can you foster good will?
Beki Winchel
Microsoft eyes TikTok purchase, Men’s Wearhouse to declare bankruptcy, and Nordstrom partners with influencers on COVID-19 message
Also: the NFL offers sneak peak on re-opening, the top brand responses to the BLM movement, 56% of consumers will edit social media posts to avoid ‘travel shaming,’ and more.
Mark Nichol
How to identify and remedy 5 common errors in vertical lists
Needless repetition underlies several of the missteps. Inconsistency is at the root of others. Using certain techniques will keep your bulleted elements fluid and concise.
Ragan Insider Ted Kitterman
How to make sustainability a key part of your message
One PR pro argues that a message about environmental impact must also showcase transparency and help educate your audience.
