How to choose between Instagram’s ‘Reels’ and TikTok
With the Facebook-owned platform copying the format from the upstart video-sharing app, here’s how brands should think about the difference between the two products.
With the Facebook-owned platform copying the format from the upstart video-sharing app, here’s how brands should think about the difference between the two products.
Here are some tips for having an impact in challenging times—and some key mistakes to avoid.
With the shelf life for your research data getting shorter and shorter, here are some tactics to make sure your project shows results—even if journalists don’t jump at your pitch.
Also: Alaska Airlines waves change fees, the Joe Biden presidential campaign turns to Animal Crossing, 70% of consumers feel social media encourages brand transparency, and more.
Career path looking bumpy during the pandemic? Here’s how to take control of yours in uncertain times—and beyond.
Make it more than a moment—make it a movement.
To stay relevant, prepare your company or client for the new era of cyber breaches, risk management, and bold political stands.
Also: Marvel Studios pays tribute to Chadwick Boseman, United Airlines waves change fees for life, Pinterest pays $90M to exit office building lease, and more.
Also: ‘The West Wing’ reunites to urge voting, Giphy offers moving Zoom backgrounds, Gen Z consumers are shifting the PR and marketing landscape with values, and more.
Also: How Gen Z consumers are trying out new brands and buying from Black-owned and local businesses, Busch Beer goes to the dogs, Spotify tests virtual events, and more.
Also: Facebook and Instagram offer shopping tools, General Mills offers Lucky Charms’ marshmallows, YouTube automation removes more than 11 million videos, and more.
Perks and programs are great, but employees want leaders who express genuine care, compassion and appreciation for their labor.
Want a prominent seat in the meeting room? Figure out the nomenclature, and collaborate with the bean counters on identifying and tracking which metrics matter most to them.
Also: Signing a DE&I commitment for agency pros, a Connecticut mayor lashes out at John Oliver, wellness consumers skew towards women with higher incomes, and more.
Take breaks throughout the day, get plenty exercise, and be kind to yourself.