Brian Pittman
9 ways to climb a shaky career ladder
Career path looking bumpy during the pandemic? Here’s how to take control of yours in uncertain times—and beyond.
Executive Communication
Ashleigh Artist and Karah Davenport
Simple steps everyone can take to begin engaging the black community
Make it more than a moment—make it a movement.
Richard Levick
10 imminent changes and challenges for communicators to anticipate
To stay relevant, prepare your company or client for the new era of cyber breaches, risk management, and bold political stands.
Beki Winchel
MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions
Also: Marvel Studios pays tribute to Chadwick Boseman, United Airlines waves change fees for life, Pinterest pays $90M to exit office building lease, and more.
Beki Winchel
Sports organizations respond to Jacob Blake shooting, Coca-Cola offering 4,000 voluntary job cuts, and Girl Scouts offers its members new looks
Also: ‘The West Wing’ reunites to urge voting, Giphy offers moving Zoom backgrounds, Gen Z consumers are shifting the PR and marketing landscape with values, and more.
Beki Winchel
NBA postpones games after Milwaukee Bucks’ BLM protest, Salesforce and Bed Bath & Beyond to cut thousands of jobs, and TikTok chief resigns
Also: How Gen Z consumers are trying out new brands and buying from Black-owned and local businesses, Busch Beer goes to the dogs, Spotify tests virtual events, and more.
Beki Winchel
American Airlines to cut 19,000 jobs, McDonald’s investigates its HR department, and New York Fashion Week is online
Also: Facebook and Instagram offer shopping tools, General Mills offers Lucky Charms’ marshmallows, YouTube automation removes more than 11 million videos, and more.
Louis Alloro
Why workers need more than wellness benefits and initiatives
Perks and programs are great, but employees want leaders who express genuine care, compassion and appreciation for their labor.
Laura Browne
4 steps for PR pros to gain credibility among top-tier execs
Want a prominent seat in the meeting room? Figure out the nomenclature, and collaborate with the bean counters on identifying and tracking which metrics matter most to them.
Beki Winchel
Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience
Also: Signing a DE&I commitment for agency pros, a Connecticut mayor lashes out at John Oliver, wellness consumers skew towards women with higher incomes, and more.
Daphne Gray-Grant
How to manage and mitigate writing-related anxiety
Take breaks throughout the day, get plenty exercise, and be kind to yourself.
Jack Goodman
How transparent communication can bolster communal trust and credibility
Trust can’t be manufactured on demand, and you won’t inspire behavioral change through muddled messaging. Instead, prioritize empathy, listening and humility.
Beki Winchel
TikTok launches PR campaign, Boeing announces more layoffs, and Walmart’s e-commerce sales rise 97%
Also: Girl Scouts announces a new flavor and online sales for 2021, Amazon scrambles to remove Kamala Harris shirts, social media manager pitfalls, and more.
Beki Winchel
Marks and Spencer to lay off 7,000 employees, 300 Pizza Hut locations to close, and ‘Ellen’ cuts ties with senior producers
Also: How consumers are using social media during COVID-19, a snark-filled out-of-office email from Ryan Reynolds, Disney Channel debuts first LGBTQ character, and more.
Beki Winchel
Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage
Also: Why you should turn to influencers during the pandemic, Amtrak showcases updated safety messaging and visuals, organizations eye online gambling, and more.
