4 steps for PR pros to gain credibility among top-tier execs
Want a prominent seat in the meeting room? Figure out the nomenclature, and collaborate with the bean counters on identifying and tracking which metrics matter most to them.
Want a prominent seat in the meeting room? Figure out the nomenclature, and collaborate with the bean counters on identifying and tracking which metrics matter most to them.
Also: Signing a DE&I commitment for agency pros, a Connecticut mayor lashes out at John Oliver, wellness consumers skew towards women with higher incomes, and more.
Take breaks throughout the day, get plenty exercise, and be kind to yourself.
Trust can’t be manufactured on demand, and you won’t inspire behavioral change through muddled messaging. Instead, prioritize empathy, listening and humility.
Also: Girl Scouts announces a new flavor and online sales for 2021, Amazon scrambles to remove Kamala Harris shirts, social media manager pitfalls, and more.
Also: How consumers are using social media during COVID-19, a snark-filled out-of-office email from Ryan Reynolds, Disney Channel debuts first LGBTQ character, and more.
Also: Why you should turn to influencers during the pandemic, Amtrak showcases updated safety messaging and visuals, organizations eye online gambling, and more.
Language can reinforce or dismantle status quo. When it comes to racial justice in our organizations, communicators must be ready to lead.
No matter what perils your organization might face, being prepared doesn’t have to be overly complicated. Here’s how you can be ready.
Be sensitive, learn the rules and lingo, and focus on patients.
Also: A social media platform size guide, Disney cuts ‘Fox’ from its television studios in rebrand, your most hated jargon, and more.
For communicators who are out to prove their impact on the bottom line, being able to work in concert across multiple channels is a crucial ability.
Also: Joe Biden and Kamala Harris use storytelling to announce partnership, Dr. Pepper announces shortage, Fox News prepares to go international, and more.
Five techniques communicators recommend to cultivate mental and emotional resilience in the midst of the ongoing pandemic.
Also: Chipotle partners with Tony Hawk to offer burittos and video game access, how most consumers research brands before buying, ‘Black-ish’ airs once-rejected episode, and more.