The Institute for PR President Tina McCorkindale and Ragan CEO discuss diversity and inclusion, pivoting during COVID-19 and what’s next for the industry.
Also: How schools’ COVID-19 dashboards rank, Sizzler files for bankruptcy, new emojis coming in 2021, and more.
Purpose-driven storytelling should be told year-round, not once a year when your corporate social responsibility report is published.
Also: Walmart pledges zero carbon emissions by 2040, Twitter looks into potential racial bias in its algorithm, employees value remote working across demographics, and more.
Also: Amazon Music launches podcast offerings, Vitaminwater’s social media manager embraces memes, Mayo Clinic announces interactive COVID-19 tracker, and more.
Pamela Morris from Walgreens Boots Alliance shares her thoughts on how communicators can keep the ball rolling on this essential topic.
Also: A peek behind the scenes of a Zoom interview with CNN, Southwest Airlines keeps middle seat open through Nov. 30, 50% of pros feel productive while wearing pajamas, and more.
Also: How PR and marketing pros are responsible for fighting disinformation, Red Lobster, PepsiCo and Taco Bell offer signature drinks, Airbnb turns to the Fresh Prince, and more.
Also: Paul Rudd gives a PSA on wearing masks, Deloitte issues a visual breakdown of its performance, Amazon launches designer stores, and more.
Also: The conundrum of long-term branding strategies, print publications’ decline accelerates during COVID-19, Instagram might charge for links in descriptions, and more.
Here’s how this agency leader sees the landscape for the next six months and beyond—and where she sees opportunities for PR and communications pros.
Your brand message can be boiled down into three clear elements with this handy geometric device.
Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more.
Also: Dunkin’ partners with a TikTok influencer, the ACLU creates GIFs to raise awareness about voting via USPS, OKCupid touts voter registration user preferences, and more.
Most communicators aren’t planning beyond 2020, predict they’ll continue work in a constant state of crisis, and collaborate most with HR, according to a new Ragan survey packed with insights into what’s ahead for the rest of the year.
