Brian Pittman
4 tips to cut the corporate speak and connect
Trying times demand trustworthy communications. Here’s how to counter uncertainty with authenticity in your writing.
Executive Communication
Phil Gerbyshak
How to create a crisis plan in less than 30 minutes
You should already have a plan in place, but some situations require swift improvisation. Here’s how to whip up an effective plan in record time.
Beki Winchel
Kraft pulls ‘send noodz’ campaign, IKEA asks for old furniture for #BuyBackFriday, and Facebook bans anti-vaccine ads
Also: A majority of execs think organizations need to push DE&I efforts forward, Chris Rock promotes Verizon’s 5G serices, Facebook Messenger gets a redesign, and more.
Ragan Insider Ted Kitterman
Lowe’s new top communicator addresses tech, DE&I and the post-COVID era
Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. 26, sees as the top challenges facing the comms function.
Robby Brumberg
Top priorities for communication pros that merit investment and energy
Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment.
Beki Winchel
Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism
Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more.
Dustin Siggins & Michelle Garrett
Should media relations wait during election season?
Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage.
Beki Winchel
Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning
Also: NFL Network suspends sportswriter for social media ad, crucial SEO tips for success, Oreo shows off LGBTQ+ flag colors with its iconic cookies, and more.
Beki Winchel
Yelp launches alert to stand against racism, JPMorgan Chase commits $30B to advancing racial equality, and Slack launches short-form video feature
Also: ‘Sesame Street’ and HBO Max address racism in an upcoming family special, Chicago pizzeria turns Netflix dis into marketing gold, where execs stand on purpose, and more.
Ted Kitterman
Saxum’s Jeff Risley on using this crisis to your advantage
Whether that’s revisiting your organization’s goals or innovating to find new strategies, the businesses that come out stronger after the pandemic will be the ones that sought to challenge the status quo.
Thomas Stoeckle
How data-driven storytelling can take you around the world
A measurement pro shares the story of his campaign for the Maldives’ tourism sector, a project made possible by emotive storytelling backed by data analysis.
Beki Winchel
Ocean Spray skates into viral TikTok trend, Microsoft and Wells Fargo defend DE&I commitments, and Petco stops selling ‘shock’ collars
Also: Kraft asks consumers to ‘send noods,’ Netflix faces charges in Texas for promoting ‘Cuties,’ many think cyberattacks will be more common during COVID-19, and more.
Beki Winchel
Southwest Airlines proposes pay cuts to avoid furloughs, new features for Instagram’s 10th birthday, and Eskimo Pie renamed ‘Edy’s Pie’
Also: Studios delay theatrical releases due to COVID-19, Google rebrands digital workspace offering to compete with Microsoft, women are underrepresented in the C-suite, and more.
Mary Olson-Menzel & Melissa Shahbazian
How to stand out—and be rewarded—when working remotely
Follow the 3 R’s to make sure your accomplishments are noticed and that your hard work turns into recognition and promotion.
Ted Kitterman
Cineworld to close and lay off 45,000 employees, Coca-Cola streamlines beverage offerings amid COVID-19, and Twitter battles fake news
Also: Apple brightens its face mask emoji, Pfizer’s Hispanic Heritage Month tweet showcases best practices, anger is most common emotion from news publications’ readers, and more.
