Brian Pittman
5 ways to fortify your crisis response for 2021
Prepping for 2021? Here’s how to ramp up crisis plans with P2P, purpose and empathy.
Executive Communication
Ron Stefanski
How important is YouTube for brand marketing in 2020?
Will your message be able to stand out in a saturated content environment? Here’s why the popular video platform is still an excellent investment.
Beki Winchel
3 lessons PR pros are taking from 2020
Many of our readers responded to our request to sum up their year with a GIF. From excitement over more responsibility to stress from long days, here’s what you shared.
Ross M. Wallenstein
What it means for normalcy to return to White House communications
After four years of President Trump’s unorthodox approach to government messaging and public engagement, one PR pro argues that it’s time to find again what was once the norm.
Sally-Ann O’Dowd
Why and how companies are turning to brand journalism
As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Here’s how to launch a robust news site of your own.
Anthony Hagan
How to navigate the year of ‘social media hesitation’
With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane?
Nichelle Roberts
Why and how to use inclusive design for social media
Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers.
Ragan Insider Ted Kitterman
6 tips for protecting brand reputation in 2021
How are you preparing to safeguard your most precious business asset?
Beki Winchel
Twitter rolls out ‘Fleets,’ Instagram introduces keyword search, and Mars acquires Kind bars
Also: Tesco says there’s no ‘naughty list’ this year, social media managers jump on a Twitter misinformation meme, LinkedIn’s top 20 marketing voices, and more.
Ragan Insider Ted Kitterman
Report: Communication a top trait that audiences want from CEOs
According to data from Morning Consult, ‘communicativeness’ is more likely to be associated with female leaders than with male execs.
Katie Delahaye Paine
What we’ve learned about communications from the 2020 Election
With professional pollsters missing the mark for the second presidential election in a row, should all communicators start to question what it is they think they know?
Beki Winchel
Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down
Also: BarkBox embraces risqué humor to boost its holiday buzz, Dunkin’ wins big from influencer campaign, Qatar Airways markets ‘travel bubble’ holiday, and more.
Bruce Tulgan
How after-action reviews can boost productivity and collaboration
To improve results, you must take time to analyze what happened, why it happened, what went right, what went wrong, and how it can be done better going forward.
Beki Winchel
Costco tightens mask policy, Deutsche Bank suggests WFH tax, and YouTube ditches its annual ‘Rewind’
Also: Ticketmaster clarifies reports of vaccine requirements, JetBlue prepares to book middle seats, Stove Top offers ‘stuffing-inspired’ fashions, and more.
Jim Ewel
Beyond the buzzword: Make agile marketing hum with these 4 crucial shifts
Focus on outcomes instead of outputs, and move from campaigns to continuous improvement. Above all, home in on what your customer wants—not what your team thinks is snazzy.
