PR Daily Staff
PR Daily’s top stories of 2020: Nos. 1-10
The end of the year is finally upon us. Here are the most relished and shared stories from our site for 2020.
Executive Communication
Joe McLeod
5 communication lessons from Dr. Anthony Fauci
The nation’s leading expert on infectious disease has also been a deft and effective communicator, bridging the partisan nature of American society to deliver his messages.
Ted Kitterman
Takeaways from Marriott’s emotional CEO video
The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.
Edward D. Hess
7 ‘old-school’ workplace strengths that are now weaknesses
In the modern workplace, flexibility and a willingness to learn are the keys to the corner office. Would-be leaders and executives, take note.
Beki Winchel
Twitter defends enforcement, Ben & Jerry’s bold race-relations statement, and Edelman lays off 400
Also: Wendy’s, Taco Bell and Pizza Hut criticized as misinformation spreads, Instagram guides #BlackOutTuesday participants, consumers want brands to take a stand, and more.
PR Daily Staff
PR Daily’s top stories of 2020: Nos. 21-30
2020 keeps slipping away, and we’re still counting down the stories that had the biggest readership this year. Check these out.
Ragan Insider Ted Kitterman
YMCA’s response to COVID-19
The storied nonprofit shares how it is striving to continue its mission, even when it had to close its doors to visitors. The ‘Stay With Us’ campaign offers valuable lessons for working through this crisis.
Amy Boone
How to respond when you can’t answer a question
For presenters, ‘I don’t know’ is a good way to start—but not to finish. Audience members can come up with baffling queries, and extricating yourself is crucial. Here are some survival tactics.
PR Daily Staff
PR Daily’s top stories of 2020: Nos. 31-40
The presents have all been opened, and the year is fast coming to an end. We continue our countdown of the articles that mattered most to readers in the past 12 months.
Beki Winchel
7 PR lessons from ‘Hamilton’
The award-winning musical about America’s founding fathers made a splash on Disney+ over the holiday weekend. Here are some takeaways for the communications set.
Rick French
How brand managers should address COVID-19
How can communicators help their organizations respond to the global health crisis? This agency leader shares his insights.
Russell Working
Amid unrest, CEOs and brands denounce racism in Floyd killing
Organizations offer anguished responses to the killing of a black man in Minneapolis while remaining silent on the vandalism and looting of their stores.
Beki Winchel
Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid
Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more.
Beki Winchel
Starbucks’ plan for ‘new normal,’ Layoffs at Boeing, Lyft and Norwegian Cruise Line, and SEO tips during COVID-19
Also: Costco and JetBlue require masks, Salesforce cancels in-person Dreamforce, how you can lean on nostalgia during the pandemic, and more.
Kim Clark
How businesses can address and remedy systemic social injustices
Communicators must play a central role in helping executives navigate the current upheaval and reverse centuries of inequality. The momentous journey must begin with small, yet crucial steps.
