Amazon comms exec extols bite-size messages
‘We absolutely have to make our content snackable,’ Kristin Graham tells a packed conference audience. Stats show the alarming level of distraction, but she offers key ways to break through.
‘We absolutely have to make our content snackable,’ Kristin Graham tells a packed conference audience. Stats show the alarming level of distraction, but she offers key ways to break through.
The up and coming generation is cut from different cloth, compared with its predecessors. Their preferred career paths and workplace interactions hark back to Baby Boomers’ ways.
A multi-generational survey by Adobe offers insights into where and when people wade into their inboxes—and what particular peeves make them likely to trash your marketing message.
Also: Twitter buzzed for National Coffee Day, whether profanity makes sense for your audience, Facebook tests removing ‘likes,’ and more.
When surveyed, almost half of employees between ages 18–35 said they did not want to be policed on political speech at work.
Also: Instagram cracks down on weight-loss ads, Facebook announces new content oversight board, clever protest signs circulate on social media, and more.
It’s hard enough communicating with a dispersed workforce. That’s compounded when most employees work for a franchise, not the parent company.
Also: Merriam-Webster adopts nonbinary ‘they,’ FedEx speaks out on the U.S.-China trade war, the worst crises of 2019, and a perfect ‘Princess Bride’ tweet.
Discover how to help them create an engaging digital presence during this can’t-miss conference in Washington, D.C.
The majority of U.S. employees believe they should use their voice to speak on current topics, even if it’s critical of their employer.
We asked Cigna’s senior content manager what helps him navigate his workload. His answers reveal an undimmable positive outlook.
Join experts from Google, NBCUniversal, Target, Taco Bell and more for the 11th iteration of this beloved event.
The guy who begs for ‘a minute’ to vent, the boss whose sense of scale for ‘minor tweaks’ to a project is way off, the meeting mooch—all can eat up your time. Here’s how to fend them off.
Also: Olive Garden pushes back on fake news, pharma companies seek to settle after J&J ruling, consumers’ satisfaction on social media and more.
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