Authenticity is crucial these days, and employee endorsements—of your workplace culture, as well as your products or services—are essential to your success. Here’s how to proceed.
Also: Disney+ leans into nostalgia with Twitter thread, Porsche and Boeing team up for futuristic travel options, Xbox looks to cut down on toxicity, and more.
Also: Many consumers think social media has too much sway on news, WeWork to lay off 500 employees, insights on ‘snackable’ content from Amazon, and more.
Also: Brand managers can do better at monitoring reputation, Unilever vows to ditch plastic, and HSBC to lay off 10,000 employees.
With technology and the gig economy disrupting many traditional PR functions, how can agencies and departments alike prepare for the future?
‘We absolutely have to make our content snackable,’ Kristin Graham tells a packed conference audience. Stats show the alarming level of distraction, but she offers key ways to break through.
The up and coming generation is cut from different cloth, compared with its predecessors. Their preferred career paths and workplace interactions hark back to Baby Boomers’ ways.
A multi-generational survey by Adobe offers insights into where and when people wade into their inboxes—and what particular peeves make them likely to trash your marketing message.
Also: Twitter buzzed for National Coffee Day, whether profanity makes sense for your audience, Facebook tests removing ‘likes,’ and more.
When surveyed, almost half of employees between ages 18–35 said they did not want to be policed on political speech at work.
Also: Instagram cracks down on weight-loss ads, Facebook announces new content oversight board, clever protest signs circulate on social media, and more.
It’s hard enough communicating with a dispersed workforce. That’s compounded when most employees work for a franchise, not the parent company.
Also: Merriam-Webster adopts nonbinary ‘they,’ FedEx speaks out on the U.S.-China trade war, the worst crises of 2019, and a perfect ‘Princess Bride’ tweet.
Discover how to help them create an engaging digital presence during this can’t-miss conference in Washington, D.C.
The majority of U.S. employees believe they should use their voice to speak on current topics, even if it’s critical of their employer.
