To increase your influence, cultivate your credibility
Workplace clout has its foundations in professional integrity, practical knowledge and personal rapport with your colleagues.
Workplace clout has its foundations in professional integrity, practical knowledge and personal rapport with your colleagues.
We’re compiling the most outstanding employee communications initiatives and campaigns from the past 12 months for an upcoming guidebook, and we want you to be part of it.
Roughly two-thirds either lack a knowledge-sharing platform or don’t know whether they have one, meaning every employee departure means many hard-won lessons vanish into the ether.
Story mining is labor-intensive, but the rewards can be enormous for workplace morale and promoting your brand’s vision. Here are essential tips from the team at PayPal.
Also: Social media managers tweet parodies of viral art installation, this year’s PR winners and losers, remote employees are more productive, and more.
A new study finds that virtual employees have less work-life balance than their office-bound counterparts, despite enjoying many other benefits.
You might be adept at sharing external messages, but nailing the messaging to internal audiences can be just as crucial for your bottom line. Here are some mistakes to avoid.
Follow this guidance from savvy industry pros to be more of an empathetic helper than a heartless henchman.
You need to engage millennial workers, but your traditional communication channels might not be the best option. Here’s why many organizations are turning to podcasts.
Don’t sweat the lunatic fringe who complain no matter what you do. Instead, work to inspire and engage the lukewarm lemons—and equip them for peak open-road performance.
Authenticity is crucial these days, and employee endorsements—of your workplace culture, as well as your products or services—are essential to your success. Here’s how to proceed.
Also: Disney+ leans into nostalgia with Twitter thread, Porsche and Boeing team up for futuristic travel options, Xbox looks to cut down on toxicity, and more.
Also: Many consumers think social media has too much sway on news, WeWork to lay off 500 employees, insights on ‘snackable’ content from Amazon, and more.
Also: Brand managers can do better at monitoring reputation, Unilever vows to ditch plastic, and HSBC to lay off 10,000 employees.
With technology and the gig economy disrupting many traditional PR functions, how can agencies and departments alike prepare for the future?