Story mining is labor-intensive, but the rewards can be enormous for workplace morale and promoting your brand’s vision. Here are essential tips from the team at PayPal.
Also: Social media managers tweet parodies of viral art installation, this year’s PR winners and losers, remote employees are more productive, and more.
A new study finds that virtual employees have less work-life balance than their office-bound counterparts, despite enjoying many other benefits.
You might be adept at sharing external messages, but nailing the messaging to internal audiences can be just as crucial for your bottom line. Here are some mistakes to avoid.
Follow this guidance from savvy industry pros to be more of an empathetic helper than a heartless henchman.
You need to engage millennial workers, but your traditional communication channels might not be the best option. Here’s why many organizations are turning to podcasts.
Don’t sweat the lunatic fringe who complain no matter what you do. Instead, work to inspire and engage the lukewarm lemons—and equip them for peak open-road performance.
Authenticity is crucial these days, and employee endorsements—of your workplace culture, as well as your products or services—are essential to your success. Here’s how to proceed.
Also: Disney+ leans into nostalgia with Twitter thread, Porsche and Boeing team up for futuristic travel options, Xbox looks to cut down on toxicity, and more.
Also: Many consumers think social media has too much sway on news, WeWork to lay off 500 employees, insights on ‘snackable’ content from Amazon, and more.
Also: Brand managers can do better at monitoring reputation, Unilever vows to ditch plastic, and HSBC to lay off 10,000 employees.
With technology and the gig economy disrupting many traditional PR functions, how can agencies and departments alike prepare for the future?
‘We absolutely have to make our content snackable,’ Kristin Graham tells a packed conference audience. Stats show the alarming level of distraction, but she offers key ways to break through.
The up and coming generation is cut from different cloth, compared with its predecessors. Their preferred career paths and workplace interactions hark back to Baby Boomers’ ways.
A multi-generational survey by Adobe offers insights into where and when people wade into their inboxes—and what particular peeves make them likely to trash your marketing message.
