Follow the lead of GE Power and other organizations by temporarily turning over your online feeds to in-house brand advocates. Consumers will respond to the fresh voices and authenticity.
Communicators will help lead the way with concise, compelling messaging about organizational values and the collaborative processes for achieving them. Here are 10 trends to watch.
The global health concern is driving lots of conversations online, and employers and communications teams should have a plan to address their colleagues’ worries.
Combine flexibility (for side gigs) and corporate responsibility with a generous salary and a cool job title to recruit and retain these emerging young stars—and top talent of all generations.
May these words of wisdom encourage you as your team works to inspire and motivate those who do the heavy lifting.
Workplace clout has its foundations in professional integrity, practical knowledge and personal rapport with your colleagues.
We’re compiling the most outstanding employee communications initiatives and campaigns from the past 12 months for an upcoming guidebook, and we want you to be part of it.
Roughly two-thirds either lack a knowledge-sharing platform or don’t know whether they have one, meaning every employee departure means many hard-won lessons vanish into the ether.
Story mining is labor-intensive, but the rewards can be enormous for workplace morale and promoting your brand’s vision. Here are essential tips from the team at PayPal.
Also: Social media managers tweet parodies of viral art installation, this year’s PR winners and losers, remote employees are more productive, and more.
A new study finds that virtual employees have less work-life balance than their office-bound counterparts, despite enjoying many other benefits.
You might be adept at sharing external messages, but nailing the messaging to internal audiences can be just as crucial for your bottom line. Here are some mistakes to avoid.
Follow this guidance from savvy industry pros to be more of an empathetic helper than a heartless henchman.
You need to engage millennial workers, but your traditional communication channels might not be the best option. Here’s why many organizations are turning to podcasts.
Don’t sweat the lunatic fringe who complain no matter what you do. Instead, work to inspire and engage the lukewarm lemons—and equip them for peak open-road performance.
