Ragan Insider Ted Kitterman
Chief empathy officers; Managing media requests; Employee burnout; and more
Here’s a roundup of the week’s crisis communication news for communicators.
Employee Engagement
Ragan Insider Beki Winchel
Insurance companies issue COVID-19 credits, Panera offers groceries as H-E-B sells restaurants’ meals, and Google bans Zoom
Also: Dolly Parton reads stories selected from her nonprofit, ‘COVID-19’ is trending downward in news and on social media, social media content during the crisis, and more.
Ragan Insider Beki Winchel
Steak-umm earns praise for Twitter rant, Twitter’s CEO pledges $1B to fight COVID-19, and Lowe’s closes for Easter Sunday
Also: Google Maps highlights takeout and delivery options, Wendy’s connects with social media fans virtually, Foursquare shows changing consumer behavior, and more.
Ragan Insider Steve Smith
8 rules for better communications during COVID-19
The coronavirus outbreak has forced many organizations to change how the reach out to their publics and stakeholders. Here are some important guidelines to avoid tone deaf gaffes.
Ragan Insider Diane Schwartz
Peppercomm’s Steve Cody: ‘Our discipline has risen to the occasion’
The current crisis is taking its toll on PR agencies. Here’s how one industry leader is guiding his team through the COVID-19 pandemic.
Ragan Insider Andrea Lekushoff
10 tips for helpful, comforting COVID-19 communications
How you engage your employees during this crisis could set the stage for your relationship with these key stakeholders for years, and control how quickly your organization can bounce back.
Ragan Insider Beki Winchel
Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields
Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.
Ragan Insider Ted Kitterman
PR pros set the stage for the next phase of crisis response
Engaging employees is crucial for long-term success, according to these communications leaders.
Ragan Insider Eileen Ryan
Photography’s power in the time of ‘social distancing’
A great photo can help to create the feeling of community that is missing when people can’t gather together in-person.
Ragan Insider Beki Winchel
Target, others to close for Easter Sunday, Home Depot stops selling N95 masks, and AdCouncil’s #AloneTogether PSAs
Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more.
Ragan Insider Ted Kitterman
Engaging employees during extraordinary times
Learn how to preserve your workplace culture, keep stakeholders engaged in a time of crisis and craft messaging that inspires trust in leadership, all of which will make the difference in the months ahead.
Ragan Insider Ted Kitterman
What PR pros are sharing with stakeholders during COVID-19
How often do employees want to hear about health care messages, business continuity updates, and other missives? Here’s what makes some communicators hopeful.
Ragan Insider Todd Templin
Addressing media inquiries when an employee has coronavirus
Many of timeless pieces of PR wisdom still apply, but the emphasis and application might change in these extraordinary circumstances.
Ragan Insider Rick Beller
How offering historical context helps in a crisis
Your crisis communications should be able to lean on your past record. Here are some ways to tell that story to help bolster your reputation and build trust.
Ragan Insider Beki Winchel
Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video
Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more.
