This agency leader says the CEO is perfectly positioned to be the “steady hand” on the when during the COVID-19 pandemic. Honesty, without hysteria, is paramount.
Here are three questions every PR pro should be asking about their brand right now.
Here’s a roundup of the week’s crisis communication news for communicators.
Also: Land O’Lakes updates its packaging, Busch offers couples free beer for a year, your WFH photos, bringing farm animals to a meeting, and more.
Also: Ohio Department of Health’s video on social distancing racks up 20M views, no new emojis because of COVID-19, pitfalls of email marketing, and more.
With many organizations looking to offer help to their communities, it’s crucial to communicate these efforts in a way that feels authentic and thoughtful.
Hear key takeaways from last week’s Twitter chat—and join us again every Tuesday.
Tell us how you’re reaching remote employees, if your value has increased internally, and what departments you’re working with in this short survey.
Also: DoubleTree and Disney Parks share signature recipes, ideas for content during COVID-19, crisis leadership tips from Aflac’s senior VP, the secret to outstanding tweets, and more.
Here’s how Catherine Hernandez-Blades is steering her organization through the current crisis.
How are you providing an example for employees during the current crisis? Here are two tips to improve your internal communications.
Here’s a roundup of the week’s crisis communication news for communicators.
Also: Dolly Parton reads stories selected from her nonprofit, ‘COVID-19’ is trending downward in news and on social media, social media content during the crisis, and more.
Also: Google Maps highlights takeout and delivery options, Wendy’s connects with social media fans virtually, Foursquare shows changing consumer behavior, and more.
The coronavirus outbreak has forced many organizations to change how the reach out to their publics and stakeholders. Here are some important guidelines to avoid tone deaf gaffes.
